Brighton, NY - Rejoice, film lovers: Movies 10 has reopened

posted by ThrHistoricalSociety on August 22, 2017 at 7:19 pm


From the Democrat & Chronicle: Movies 10 has another chance at delighting moviegoers in the Rochester area.

The theater, which closed in January, is now operated by Zurich Cinemas, a company that owns Pittsford Plaza Cinema 9, plus other theaters or drive-ins in Oswego, Elmira and Geneva. The theater was operated for 20 years by Cinemark, which also operates Tinseltown USA and IMAX in Gates.

The theater’s soft opening started on Friday, and a grand opening is planned for next weekend, said Pittsford Plaza Cinema 9 general manager Austin Wildey.

Zurich completed extensive renovations at the Brighton theater on West Henrietta Road, including new reclining seats, sound systems and projectors in all 10 theater spaces, said Wildey. Also, there’s a revamped concession stand, digital menu boards and new televisions in the lobby, he said.

The average ticket at the theater will be $3, he said, continuing the theater’s discount tradition. It’s unclear yet whether the theater will offer additional discounts on certain days of the week.

Story link:

ABOUT THEATRE HISTORICAL SOCIETY OF AMERICA: Founded by Ben Hall in 1969, the Theatre Historical Society of America (THS) celebrates, documents and promotes the architectural, cultural and social relevance of America’s historic theatres. Through its preservation of the collections in the American Theatre Architecture Archive, its signature publication Marquee™ and Conclave Theatre Tour, THS increases awareness, appreciation and scholarly study of America’s theatres.

Learn more about historic theatres in the THS American Theatre Architecture Archives and on our website at

Comments (22)

NittyRanks on August 24, 2017 at 8:15 pm

This is around the corner from my work and one of our satellite clinics is next door. It’s a great alternative to higher priced theaters.

ted87 on March 11, 2019 at 10:31 am

I like this cinema, I go there with pleasure!

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luciham2 on May 23, 2020 at 5:41 am

There’s a patched up snack bar, computerized menu sheets and new TVs in the entryway. 2

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johnrico022117 on October 9, 2020 at 2:54 pm

It’s great to hear movies 10 is now reopened. I enjoyed watching movies there. It’s a nice post and very useful to readers. Thank you for sharing. Roof Repair Columbus GA

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Jhonny Game on February 15, 2021 at 6:41 pm

Great! I am also an old fan of movies 10! Thank for sharing and I’m able to know they were reopened.

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syracuseelctrician on May 13, 2021 at 9:16 am

I love this cinema. My best friend went there and He told us his beautiful experienced in that cinema. Visit my friend’s websiteTree Trimming

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alfredlan217 on July 2, 2021 at 2:25 pm

I remember this place where I met my husband before. I really love our romantic moment and very memorable. Thank you if will be reopened again!

syracuseelctrician on July 11, 2021 at 6:32 am

This was great news in the year 2017. Tree service tampa

Alexis34 on July 12, 2021 at 4:46 pm

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syracuseelctrician on August 13, 2021 at 7:08 am

I’m pretty sure this place is getting more attention now.

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Jhonny Game on October 20, 2021 at 9:13 am

It is a wonderful theatre and now it has opened again! I hope it will be a wonderful theatre. Thanks for opening! Cloud Freelancing

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