My friend Bill projectionist theatre owner and trailer king told me the company that produced most of these ads was named FILMACK® still run and owned by Bob Mack. A few years ago he was even selling his 16mm & 35mm movie theatre short snipes.
I was just thinking these old 35mm candy counter clips only had a all white audience in the ads in the 1940’s 50’s that National Screen Service® or Filmco® made. I wonder if the Negro movie theatres in the USA had a different look in the background and had some people of color in the concession trailers they ran? You would never see also any Chinese or Japanese kids or adults in the background of these animated or photo still moving letters short commercials.
We love RC COLA®!!! Not to many theatres carried It in the SF Bay Area. Most had Coke®. All the Fox West Coast Theatres carried Pepsi® in the 1960’s. It was trouble when someone came up to the Fox Oakland candy counter and ordered a Coke® then we had to tell them we serve Pepsi® only. The Coke® people sent checkers out to all the Fox West Coast Theatres and did a Coke® buy in the 1960’s and 70’s. The funny thing was all the theatre managers called each other when they new a checker was in the area so we had pre warning they were coming. We had some dishonest Fox managers like MR Jack Mc Dougal at the Fox Oakland as he got a commission on all candy drink sales. When the Pepsi® people came to deliver the syrup tanks each week they always checked the flow rate of syrup on the nozzles. After they left Jack went in with a screw driver and turned the syrup level way down. We had so many people complain they just tasted flavor cola water! We told them to complain to the manger then he had the nerve to tell them he would call Pepsi® but he never did. RC Cola still makes a great can diet RC Cola® and they don’t use the junk Coke® uses as a sugar substitute. It’s very hard to find in the stores as they are filled with the same two brands and their offshoot flavor waters some loaded with sugar. Thanks 50sSnipes for this trailer clip for RC Cola®
Thanks Kino I wonder if the projection guys got up to these add on Cinerama® booths by a ladder from the inside or did they enter from the outside wall of the cinema? Always liked the huge box Ampex surround speaker box’s they had on the side walls and in the back of Cinerama® theatres in the 1950’s.
Thanks again Kino for this great theatre image. Must look nice in the dark with all the black lights on the wall art. Most cinemas that had glow art don’t bother to replace or re install black lights but the deco glow art still is up on the walls thanks again.
Thanks Scotty for the image. How sad this former large Cinerama® Theatre just sits empty year after year in Hollywood CA. The owners don’t realize all the visiting tourists that would go inside If they ran programs of old Hollywood with stage shows ect.
Thanks Lou for the Ivar Hollywood Theatre image. I was there when they did a 4 wall and ran the great 3-D StereoVision® film ‘THE BUBBLE’ by Arch Obler. One of the best 3-D effect movies ever with a ladder coming out into the seats. Looks nice on our home theatre Blue Ray 3-D disk as the ladder effect comes out 6 feet into the room!
Thanks Kino. How nice the color lights look on the curtains. In the USA very few of our movie theatres have curtains that work and when they do have them they put no color light on them!.
Thanks Joshua for the photo. How nice this small cinema would look with color lights in the ceiling not old white bulbs. I wonder if the place had stage curtains? Hope they have stereo surround sound. Are those speakers down front of the screen, for music events or movies?
Thanks for this classic photo. Too bad they removed this great neon marquee and just saved the FOX sign and put on the side door entrance. The FOX is still closed in downtown Watsonville as the owner runs the only other cinema multi in town.
Thanks David for the ad. No mention of D-150? but at least they put in 7OMM full stereo sound in the ad. Many cinemas ran it in 70mm and never mentioned it in their ads.
Thanks KINO for this classic ad. They probably cut back in 1963 like all Cinerama® Theatres had to do a little on the size of the bottom right and left curve with masking when they showed this first Super Cinerama® 70mm single projector film. Many Cinerama® projectionists had no jobs when the original 3 booth Cinerama®large curved screens turned off the 2 side projectors.
A big SCOPE thanks Lionel for the photo image. I wonder if this Warner West End Theatre screen opened up more on the sides for full 70mm scope or was this photo set for flat 1.85?
Thanks Kino for this side wall photo from the former Cinerama Orpheum Theatre in SF. This is where the huge curtains and curved screen covered up this side temple. The current owners need to put some color lights behind the grills not just white lights!
You will notice the name CINERAMA® Orpheum is missing as they showed this 35mm flat film not in the Cinerama® system but just used the middle part of the huge curved screen. At least I remember they had a 4 ch mag track stereo print but they never mentioned it in the ads. Thanks again Kino for all your movie ad finds. Seems like many people complained the the screen curtains did not open up like in the 3 projector days. The Cinerama® Orpheum did return later for more full 3 projector Cinerama® movies and then Super Cinerama® 70mm before it became a live stage music event theatre.
Thanks Kino The Orpheum SF Cinerama Theatre had one of the best curved Cinerama® screens with curtains in the USA. It came off the stage and into the first few rows. You can see on the far right of this photo one of the right surround speakers on the floor ready to be put on the right side wall.
My friend Bill projectionist theatre owner and trailer king told me the company that produced most of these ads was named FILMACK® still run and owned by Bob Mack. A few years ago he was even selling his 16mm & 35mm movie theatre short snipes.
I was just thinking these old 35mm candy counter clips only had a all white audience in the ads in the 1940’s 50’s that National Screen Service® or Filmco® made. I wonder if the Negro movie theatres in the USA had a different look in the background and had some people of color in the concession trailers they ran? You would never see also any Chinese or Japanese kids or adults in the background of these animated or photo still moving letters short commercials.
We love RC COLA®!!! Not to many theatres carried It in the SF Bay Area. Most had Coke®. All the Fox West Coast Theatres carried Pepsi® in the 1960’s. It was trouble when someone came up to the Fox Oakland candy counter and ordered a Coke® then we had to tell them we serve Pepsi® only. The Coke® people sent checkers out to all the Fox West Coast Theatres and did a Coke® buy in the 1960’s and 70’s. The funny thing was all the theatre managers called each other when they new a checker was in the area so we had pre warning they were coming. We had some dishonest Fox managers like MR Jack Mc Dougal at the Fox Oakland as he got a commission on all candy drink sales. When the Pepsi® people came to deliver the syrup tanks each week they always checked the flow rate of syrup on the nozzles. After they left Jack went in with a screw driver and turned the syrup level way down. We had so many people complain they just tasted flavor cola water! We told them to complain to the manger then he had the nerve to tell them he would call Pepsi® but he never did. RC Cola still makes a great can diet RC Cola® and they don’t use the junk Coke® uses as a sugar substitute. It’s very hard to find in the stores as they are filled with the same two brands and their offshoot flavor waters some loaded with sugar. Thanks 50sSnipes for this trailer clip for RC Cola®
Thanks Kino I wonder if the projection guys got up to these add on Cinerama® booths by a ladder from the inside or did they enter from the outside wall of the cinema? Always liked the huge box Ampex surround speaker box’s they had on the side walls and in the back of Cinerama® theatres in the 1950’s.
Thanks again Kino for this great theatre image. Must look nice in the dark with all the black lights on the wall art. Most cinemas that had glow art don’t bother to replace or re install black lights but the deco glow art still is up on the walls thanks again.
Thanks Scotty for the image. How sad this former large Cinerama® Theatre just sits empty year after year in Hollywood CA. The owners don’t realize all the visiting tourists that would go inside If they ran programs of old Hollywood with stage shows ect.
Thanks Lou for the Ivar Hollywood Theatre image. I was there when they did a 4 wall and ran the great 3-D StereoVision® film ‘THE BUBBLE’ by Arch Obler. One of the best 3-D effect movies ever with a ladder coming out into the seats. Looks nice on our home theatre Blue Ray 3-D disk as the ladder effect comes out 6 feet into the room!
Now closed up and gutted in the inside. Maybe DISCO will come back to this former Burlesque Theatre in San Francisco CA.
Thanks CC how nice you won’t find any decorations in todays movie theatre lobbies!
All too bright white lights no color bulbs. Deco remodel ruined without the original blue and red bulbs with a little green. Too bad!
I wonder if the Palace Theatre played the movie in 70MM? Probably just 35mm scope mono!
Thanks Kino. How nice the color lights look on the curtains. In the USA very few of our movie theatres have curtains that work and when they do have them they put no color light on them!.
Thanks Joshua for the photo. How nice this small cinema would look with color lights in the ceiling not old white bulbs. I wonder if the place had stage curtains? Hope they have stereo surround sound. Are those speakers down front of the screen, for music events or movies?
Thanks for this classic photo. Too bad they removed this great neon marquee and just saved the FOX sign and put on the side door entrance. The FOX is still closed in downtown Watsonville as the owner runs the only other cinema multi in town.
Thanks David for the ad. No mention of D-150? but at least they put in 7OMM full stereo sound in the ad. Many cinemas ran it in 70mm and never mentioned it in their ads.
Thanks KINO for this classic ad. They probably cut back in 1963 like all Cinerama® Theatres had to do a little on the size of the bottom right and left curve with masking when they showed this first Super Cinerama® 70mm single projector film. Many Cinerama® projectionists had no jobs when the original 3 booth Cinerama®large curved screens turned off the 2 side projectors.
Thanks Kino for the image. Great looking curved screen!!!
A big SCOPE thanks Lionel for the photo image. I wonder if this Warner West End Theatre screen opened up more on the sides for full 70mm scope or was this photo set for flat 1.85?
Thanks you Kino! Great to see 70mm FILM back.
Wow great lookin new cinema. Love the blue lights!
Thanks CC for the image. So hard to find a inside photo of the Cinemiracle® curved screen with curtains at the Hollywood Chinese Theatre!
Thanks Kino for this side wall photo from the former Cinerama Orpheum Theatre in SF. This is where the huge curtains and curved screen covered up this side temple. The current owners need to put some color lights behind the grills not just white lights!
You will notice the name CINERAMA® Orpheum is missing as they showed this 35mm flat film not in the Cinerama® system but just used the middle part of the huge curved screen. At least I remember they had a 4 ch mag track stereo print but they never mentioned it in the ads. Thanks again Kino for all your movie ad finds. Seems like many people complained the the screen curtains did not open up like in the 3 projector days. The Cinerama® Orpheum did return later for more full 3 projector Cinerama® movies and then Super Cinerama® 70mm before it became a live stage music event theatre.
Thanks Kino The Orpheum SF Cinerama Theatre had one of the best curved Cinerama® screens with curtains in the USA. It came off the stage and into the first few rows. You can see on the far right of this photo one of the right surround speakers on the floor ready to be put on the right side wall.
Thanks strange add the logo CINERAMA® is missing. May have been a 35mm showing? No word even about 70mm or stereo sound?