El Portal Theatre
5269 Lankershim Boulevard,
Los Angeles,
CA
91601
5269 Lankershim Boulevard,
Los Angeles,
CA
91601
13 people
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It might be noted that, the day before El Portal’s grand re-opening, after months (years?) of delayed renovation, the Northridge earthquake hit. It was almost like going back to square one.
This theatre is one of some 200 that could be described as “Skouras-ized For Showmanship” which is the title of the ANNUAL of 1987 of the Theatre Historical Soc. of America. In the late 1930s through the 1950s, there occurred on the west coast of the United States a phenomenon known as the ‘Skouras style’ in recognition of the oversight of the Skouras brothers in their management of several cinema chains. They employed a designer by the name of Carl G. Moeller to render their cinemas/theatres in a new style best described as ‘Art Moderne meets Streamlined.’ The then new availability of aluminum sheeting at low cost was the principal material difference to this style allowing for sweeping, 3-dimensional shapes of scrolls to adorn walls and facades in an expression that would have been much more expensive and not at all the same in plaster. With the use of hand tinted and etched aluminum forms, the designers could make ornaments in mass production that allowed much greater economies of scale. The ANNUAL also show in its 44 pages how some 20 theatres were good examples of this combining of aluminum forms with sweeping draperies heavily hung with large tassels, and with box offices and facades richly treated with neon within the aluminum forms. Few of these examples survive today, but it was a glorious era while it lasted, and this collection of crisp b/w photos is a fitting epitaph by the late Preston Kaufmann.
PHOTOS AVAILABLE:
To obtain any available Back Issue of either “Marquee” or of its ANNUALS, simply go to the web site of the THEATRE HISTORICAL SOCIETY OF AMERICA at:
www.HistoricTheatres.org
and notice on their first page the link “PUBLICATIONS: Back Issues List” and click on that and you will be taken to their listing where they also give ordering details. The “Marquee” magazine is 8-1/2x11 inches tall (‘portrait’) format, and the ANNUALS are also soft cover in the same size, but in the long (‘landscape’) format, and are anywhere from 26 to 44 pages. Should they indicate that a publication is Out Of Print, then it may still be possible to view it via Inter-Library Loan where you go to the librarian at any public or school library and ask them to locate which library has the item by using the Union List of Serials, and your library can then ask the other library to lend it to them for you to read or photocopy. [Photocopies of most THSA publications are available from University Microforms International (UMI), but their prices are exorbitant.]
Note: Most any photo in any of their publications may be had in large size by purchase; see their ARCHIVE link. You should realize that there was no color still photography in the 1920s, so few theatres were seen in color at that time except by means of hand tinted renderings or post cards, thus all the antique photos from the Society will be in black and white, but it is quite possible that the Society has later color images available; it is best to inquire of them.
Should you not be able to contact them via their web site, you may also contact their Executive Director via E-mail at:
Or you may reach them via phone or snail mail at:
Theatre Historical Soc. of America
152 N. York, 2nd Floor York Theatre Bldg.
Elmhurst, ILL. 60126-2806 (they are about 15 miles west of Chicago)
Phone: 630-782-1800 or via FAX at: 630-782-1802 (Monday through Friday, 9AM—4PM, CT)
This might clear up some of the misunderstandings on the El Portal Theatre.
Taken from the official site of the El Portal
History of the El Portal
El Portal Theatre is a historic landmark in the San Fernandp Valley located in the heart of North Hollywood just minutes from Universal Studios, Warner Brothers, Disney, ABC, CBD-Radford and NBC Burbank. The theatre originally built as a vaudeville house in 1926 sits directly across Lanershim Blvd. from the Academy of Television Arts and Sciences. The art deco Marquee is visible to thousands of cars who travel on Lanershim Blvd. daily.
Since its opening in 1926 first for Vaudeville, then Silent Movies and then Academy Award Winning films as the primo house in the valley – the theatre has weathered the Jazz Age, the Depression, 4 Wars, and finally the great earthquake of 1994. The lobbies boast luscious carpeting secured from Century City’s Shubert Theatre and an art gallery featuring 13 Los Angeles Visual Artists.
Rebuilt in the late 90’s and openedin January of 2000 – the once 1400 seat movie palace now houses three theatres, the new Judity Kaufman Art Gallery, and sumptous lobbies. There is even complimentary parking behind the theatre.
Celebrities have starred in and attended theatre productions and misical reviews since 2000 including Charles Nelson Riley, who sold out for 4 solid weeks, Ed Begley, Jr. and his world premiere musical Cesar and Ruben, Marnie Nixon, JoAnne Worley with honorees Donald O'Conner, Carol Channing to name just a few.
The El Portal Theatre is located at 5269 Lankershim Blvd..
http:www.elportaltheatre.com/elportal.htm
The El Portal during it’s movie days had no balcony. The last time I was in that theatre, it looked like nothing had changed. (late 80’s)
The El Portel is/was a beautiful theatre that had a cool little split balcony and a cool ticket booth. In the 70'’s it was about the nicest theatre in the valley. It was closed for many years but is now used to showcase plays. I think it was built in the late 30’s.