AMC Empire 25

234 W. 42nd Street,
New York, NY 10036

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DonRosen
DonRosen on April 11, 2005 at 5:04 am

“they played first-run films and charged a price a couple of dollars cheaper than other theatres in NYC. And they weren’t strict about allowing people to move to another theatre without buying a second admission”

This is why the Movieplex 42 was not allowed to advertise in the newspapers. In the 50s and early 60s, none of the 42nd St theatres were allowed to advertise. In the late 60s, restrictions were loosened up a bit and the theatres appeared in the showcase ads.

celluloid
celluloid on April 11, 2005 at 12:20 am

Hardbop…
I remember this theatre even though I’d never gone inside only because it just looked real seedy. From what I recall it had six screens and the strangest thing of it all was the fact that for some odd reason this theatre was never listed in any of the newspapers adds of movies being played there at the time. So on paper the theatre didn’t exist.

br91975
br91975 on April 1, 2005 at 9:43 am

It was the Movieplex 42, hardbop – /theaters/8429/

hardbop
hardbop on April 1, 2005 at 9:24 am

There was a multiplex on the site where the AMC moved and I assume it was demolished to make way for the AMC ‘plex. I forget the name of it, but they played first-run films and charged a price a couple of dollars cheaper than other theatres in NYC. And they weren’t strict about allowing people to move to another theatre without buying a second admission. I usually was afraid to walk on that block and wouldn’t step foot in any of those 42nd Street theatres, but do remember seeing one film there in '94 called JASON’S LYRIC. It was probably the only place the film was playing so I was forced to brave the block. I remember the woman in the ticket booth sat there couting and recounting cash as I waiting to buy a ticket, which caused me to miss the beginning of the film. It was the first and last time I went there. Anyone remember this theatre?

RobertR
RobertR on March 4, 2005 at 8:59 am

View link

A nighttime marquee shot

Mike (saps)
Mike (saps) on January 29, 2005 at 7:55 pm

I couldn’t open that link from woody, so I just joined the Cinema group at this link instead. Instant membership, no waiting.

http://groups.yahoo.com/group/cta-uk

GaryParks
GaryParks on January 29, 2005 at 5:39 pm

Yes, the “Pandora” lettering was from the use of the Empire’s exterior for “The Last Action Hero.” The interior of the fictitious Pandora Theatre was the Orpheum in Los Angeles, since restored and still operating for both live shows and movies, and with its original pipe organ still in use (a friend of mine tunes it).

woody
woody on January 29, 2005 at 4:46 pm

The timing would be about right, i took the pic of the doors through the filthy security grill in early 1995, and last action hero filmed in 1993
wonder what became of the doors, they were amazing and looked very authentic

p7350
p7350 on January 29, 2005 at 3:53 pm

In reference to the post by Woody, I believe the “Pandora” inscription on the doors was for the movie “The Last Action Hero” which had scenes filmed at the Empire.

woody
woody on January 29, 2005 at 12:48 pm

Check this link to the UK Cinema Theatre Association CTA Online Yahoo group.Ive added six photos of 42nd st area cinemas, including a 1995 photo of the Adonis, the David, the Empire, Cine 42, New Amsterdam and Harem
As well as two postcards one of 42nd street in the snow in all its eighties sleazy glory and one very early eighties one of it at night…enjoy!

View link
posted by woody on Jan 29, 2005 at 3:42pm

woody
woody on January 29, 2005 at 10:20 am

Prior to the redevelopment of 42nd st about 9 years ago, when all these theatres were boarded up i took some photos and a close-up of the original amazingly ornate doors of the empire, they had carved greek-style faces and around the face was the inscription “pandora theatre"
i cant find any reference to the empire being called this?
anyone shed any light?

Mike (saps)
Mike (saps) on January 13, 2005 at 8:39 pm

Here are some comments about this theater posted on the Cine 42 page:

About the most impressive thing – heck, make that the ONLY impressive thing – in the Arnold Schwarzenegger flick ‘The Last Action Hero’ are the multiple shots of the 42nd Street (and Deuce-area) grindhouse marquees illuminated at night.
posted by br91975 on Jan 13, 2005 at 10:13pm

I recall that they created an elaborate facade for the Empire, which they crashed into or something. It was a beautiful version of how the Empire could have looked at one time.
posted by saps on Jan 13, 2005 at 10:23pm

There was also a scene – if memory serves, the one following the scene saps makes mention of – set within, I believe, the interior of the then-rundown Empire (or at least a fascimile of a theatre which had seen better days).
posted by br91975 on Jan 13, 2005 at 10:48pm

Just a random thought – I wonder what ever became of those beautiful street-entrance doors which once graced patrons and passersby of the Empire (tossed in a dumpster, I fear, but I hope I’m wrong). By the time I became aware of them, they were coated with years of grime, but that didn’t take away from their unique detail.
posted by br91975 on Jan 13, 2005 at 10:53pm

It’s nice to discuss something other than the Roxy and the Music Hall.

RobbKCity
RobbKCity on January 2, 2005 at 1:19 am

Especially because it’s the only Rapp & Rapp theater in Kansas City.

< http://cinematreasures.org/news/12324_0_1_0_M9 >

< /theaters/4866 >

RobbKCity
RobbKCity on January 2, 2005 at 1:12 am

You know it’s ironic that AMC saved and used the Empire in its redevelopment and creation of the new multiplex on 42nd St. in NYC. Yet, the Empire Theater in Kansas City, which sits four blocks from the AMC headquarters here, sat empty and rotting for since 1986. AMC had owned the Empire here in KC at one time.

Now that the Empire is being restored as part of the new entertainment district being developed here by Cordish, AMC still has no part in the saving of the Empire. All the new residents of renovated downtown buildings constantly dream of having a movie theater downtown again. There’s hope that Cordish will bring a new theater to downtown. It won’t be the Empire, since it’s being restored for use as a live music venue. AMC is willing to spend millions salvaging an old theater in NYC, but hasn’t done the same in its hometown. Especially sad since AMC executives have to drive by the Empire every day.

42ndStreetMemories
42ndStreetMemories on January 1, 2005 at 9:17 am

Thanks, kids. I just ordered both of them from my library down here in the jngle. I’ll do a book report when I’m done. I’ll try some Google searches on the bookers. The quest continues! Jerry the K 42nd Street Memories

YMike
YMike on January 1, 2005 at 6:46 am

Jerry the K: I believe the book you are looking for is called “Lost Broadway Theatres” It is availble in both Hard And Soft cover versions. I have seen it in many NYC library branches. It has many exterior and interior photos of Broadway area theatres going back to the turn of the century.

42ndStreetMemories
42ndStreetMemories on January 1, 2005 at 5:55 am

Robb, thanks. There are plenty of books dealing with the history of 42nd St.(“Down 42nd Street”, “Ghosts of 42nd St”, etc. They usually focus on the early days, the “porn” days and the clean-up. I guess my time there in the 50s-60s was too boring. I’m really looking for a database of the booking agents who programmed the films on the Deuce. Good luck, eh? Jerry 42nd Street Memories

RobbKCity
RobbKCity on December 31, 2004 at 5:43 pm

Jerry the K: I know for a fact that a book exists that gives the history of most of the existing and lost theaters in the Broadway theatre district. I don’t know the name of the book offhand, but if you do a search of public libraries, you are sure to come across it. I found it in the Kansas City Public Library. It’s an older book.

42ndStreetMemories
42ndStreetMemories on December 30, 2004 at 3:00 pm

saps, funny that you say that. I saw Psycho for the first time at the New Amsterdam when it was re-released in ‘64 with Stalag 17. And the guy in front of us must have been in the Empire with you. He was talking to himself, holding a hankerchief over his face, laughing like it was a home movie of his brother and mother. Probably was.
Jerry the K 42nd Street Memories

Mike (saps)
Mike (saps) on December 30, 2004 at 2:50 pm

>>All that’s left is the front facade. a shame
posted by D on Jul 25, 2004 at 6:53pm

The entire theater was restored: Walls, balconies, murals, proscenium arch; and is now used as the lobby of the new AMC Empire 25.

I agree about the eclectic billing here. Once in the early 1980’s the second or third feature was Hitchcock’s Psycho from 20 years earlier. At a rock-bottom evening price of 85 cents, who could resist going in. It was the first time I’d seen Psycho on the big screen, and what a setting! I think half of Norman Bate’s family was in the audience. We all go a little mad sometimes, no doubt.

42ndStreetMemories
42ndStreetMemories on December 30, 2004 at 5:48 am

Is there any way to retrieve the bookings information on the 42nd Street Theaters, back in the 50s-60s, especially the Empire, Anco, Times Square, Victory, Liberty? I went through the NY Times microfiche at the library and found some mention of the more mainstream New Amsterdam, Lyric, Harris, Selwyn but nothing on the others. Thanks for any info. Jerry 42nd Street Memories

RobbKCity
RobbKCity on October 31, 2004 at 1:06 am

I saw the Empire when it was being moved down the street on the rails. It was an incredible feat. I remember reading ahead of time that they were planning to do this as part of the redevelopment of 42nd Street, and couldn’t believe they were attempting it. I remember thinking at the time why didn’t they just leave the remaining portion of the Empire where it was and build around it in that location? Why was it necessary to move it 200 ft. west? It just seemed to me that they could have built the multiplex at the original location, and placed the Madame T’s Wax Museum on the west side of the multiplex instead of the east side.

I’m glad they did though, because—at the very least—it saved a portion of the old theater. I think the good will to preserve theaters on 42nd Street had been used up by the time the Empire was moved. The New Amsterdam up the street was undergoing an extensive restoration by Disney, and the Ford Center on the north side of the street had taken two old theaters and did a re-adaptive use, but saved the front facade. Next door to it, the New Victory Theater had been restored.

Quite frankly, I’m very surprised that The New Amsterdam; the New Victory; the old part of the Ford Center (can’t think of the name of the original theater(s)); and the Empire didn’t all get torn down in one fell swoop. I had lived in the East Village just prior to redevelopment, and two old theaters in my neighborhood had been demolished. One was the old Fillmore East (which I think had been a movie theater or Jewish playhouse earlier). The other one was along 13th Street near Second or Third Avenue if I recall. At the same time, the Palladium on E. 14th St. was demolished. Now, that was a big shock to me, because I thought the Palladium would be saved. I know it had been a nightclub and concert venue for years, but had originally been a movie theater?

I was torn about the 42nd St. redevelopment too. Part of me liked the seediness of the street. One got a trill just walking down it late at night. However, it is in one of the primary tourist areas of the city, and having it in that condition reflected badly on the city. I’m just so glad the New Amsterdam got restored. I would have hated to lose that marquee.

Divinity
Divinity on October 20, 2004 at 6:22 pm

It is just a sad case of the casual American experience. Movie theaters have become common places where oppulent ornamentation is not important anymore and people certainly do not dress for the occasion anymore. I have often seen people visit theaters in t-shirts. Even in movie palaces of all places. Some people say that modernism is sleek and sophisticated. The reality is that it is cheap and easy to accomplish. What is the solution? Do not go to unadorned multiplexes and always wear something in good taste out of respect for a movie palace.

I have seen the AMC and I think that more of the interior could have been preserved. They certainly didn’t replace the fabric that lined the walls.

umbaba
umbaba on July 26, 2004 at 5:33 am

and considering the presentation of films today, the multiplexes are where it’s at. No more 70MM, premieres where the public can go to, roadshow engagements….just crap…can you imagine a 70MM presentation of Catwoman????

sdoerr
sdoerr on July 26, 2004 at 4:54 am

yes, 1 screen theaters are not profitable as much as multiplexs. Plus now people are into their surround sound, stadium seats and could care less.