The New Fruitvale was run by Golden State Theatres (United California Thetares) then UA My friend Ed Jacklich was the last manager at the Fruitvale. He also managed the Fairfax and many other east bay theates. He has some great storis he tells me about these cinemas in the 1960’s. Late at night he got a call from the Oakland Fire Dept. They told him the Fruitvale was on fire. He rushed over and phoned his head people at Golden State. They told him at least now they got rid of the dump! They near the end didn’t spend a dime on the Fruitvale. Ed had to beg for new seat covers. At one time each row had a few white covers with bad seats. I saw my first 3-D film at the Fruitvale Fox’s ‘Inferno’ Ed tells me when they played the TAMI SHOW film they had a riot in the theatre and the cops came.He also tells me they used the heavy metal marquee letters, one day one blew off and came within 3 inches of someone waiting to buy a ticket. Before he was manager he had to go up on a wooden ladder to change the letters with no help. In those days the managers carried the money to the local bank in a big bag every week. Can you imagine that going on today. After the boxoffice at the Fruitvale got robbed many times the neighborhood went downhill. It was a great house. Played films that the Fox West Coast theatres did'nt play, our second run. Golden State (United CA Theatres) had most local neighborhood theatres in Oakland. Many are still around today but as churches or other use building. One great thing about the Golden State circuit they loved the kids, they new about candy sales on Saturdays. Each Oakland theatre had great kiddie shows in the 1950' and 60’s. With a big Cartoon-O-Scope special from time to time. Old Elmer the last projectionist at the Fruitvale just projected flat prints and showed with a cinemascope lens. Didnt look to bad. Just before the Fruitvale closed my friend tells me how bad the theatre got. He was beat up a few times in the lobby. The Golden State people didn’t care, didn’t even want to hire a private cop.They told Ed just to open and close the doors each day. What is so strange after the fire the theatre sat boarded up for many years. At least the Laurel, Fairfax, Palace, and Elmhurst Theatres are still around.
Thanks Robb for the correct info on the Alameda. The people of Alameda can once again enjoy movies. No more trips out of town to see a movie. I hope they put in a large curved screen in the main theatre. The stereo sound will be awsome in such a large palace.
When Mike Todd died the TODD-AO big curved screen went with him. Like the Alex in SF they did not have the big curved Todd-Ao screen that the Coronet had up the street. Seems it had a small curve? They had in the adds TODD-AO but it was mainly flat. The Coronet removed the great curved Todd-Ao curved screen after Oklahoma and Around the World. Heard the My Fair Lady 70mm people didn’t want the curve look at the Coronet. To bad the curved curtains stayed up till it closed but a smaller scope screen was put in. Maybe they will do at the Sf Alexandria what is being done at the Cinema 21 (Marina) put in a store on the bottom with a theatre upstairs?
I worked as Loge man at the Fox Oakland just before it closed. Still have my letter from the union and the crazy manager Jack Mc Dougal that the Theatre was about to close. When Jack left to go home for dinner we turned all the great neon on outside. The Fox west Coast people in LA loved Jack McDougal. He ran the Fox Oakland cheap. Turned off many lights and watched a tight ship in the candy counter. Even tried to put us kids on the National General Fox West Coast payroll for doing his yard work in his Piedmont home. A class act this manager was. Long passed on Jack did get invited the the grand opening of the Paramount when it re opened in the 70’s. I will never forget the big hits the Fox Oakland had when I worked in this great Theatre. All the american Int'l Beach films played the Fox in the 60’s. Lines around the block formed for Muscle Beach Party. Jack McDougal was also a great showman. He had a live Muscle Man Mr Oakland contest on the huge Fox stage with the showing of Muscle Beach Party. He had John Ashley and the girl Candy on stage for the showing of Bikini Beach Party. The biggest crowd was for little Stevie Wonder when he was in film. The time I watched What A Way To Go over and over I new all the lines. I hope the New people at the Fox Oakland will still show some 35mm movie prints. If the Paramount up the strret is no longer going to do it on some Fridays because they think the little outdoor movie nights in town are going to hurt there business. Go for it at the Fox Oakland put in a big curved cinemascope screen and fly it with a huge Dolby Digital sound system with hidden surround speakers, show classic science fiction, horror, or old musicals have theme nights you will pack them in at the Fox.People want to get out of the DVD world and when first timers see the inside of the new Fox Oakland with It’s huge inside (I hope you replace all the color lights inside) under the balcony lit up blue or other colors during the movies. The ceiling had these great hidden dark blue lights that looked great. When new music bookers come into a old theatre like the Fox many just put in white lights bulbs. Please keep the great color lights the Fox had inside.
The manager of the Rex had a patch over one eye. He saved me movie posters in the mid 1960’s when I was in High School. To go to the Rex, Lux and Broadway seemed like a danger place to be. But know certain streets in San francisco are far worst. To bad the little theatres are not still open in downtown Oakland. They can still show second run films. Kids today go to the Multiplex and miss the Grindhouse feel these Oakland Theatres projected.
The Paramount in Oakalnd Ca has been out of it for years. Now they are crying about the Fox Oakland re opening. At one time they were both run by Fox West Coast Theatres and got along. The Paramount still has many thing going for it. The organ and Its 35mm projectors and large Cinemascope screen. The Fox Oakland can have the rock shows and live events. I’d rather go to the Fox Oakland or Paramount any day then the bad needle area the San Francisco Fox Warfield is located on the worst area of SF’s Market St. When both the New Fox in Oak and the Paramount have shows many people from all over the bay area will just take Bart trains to the doors. The Oakland Paramount needs to put in a main lobby bar and let people drink in the main theatre. Bring first run movies back from time to time. The Oakland area is very undersceened. You watch in a few years with all the condos going up near the Fox Oakland & Paramount you will see a Century -Regal multiplex shoebox going up. I know for a fact real estate people have told me a large circuit is looking in the Grand Ave/Broadway area of Oakland for a big no showmanship multijunk theatre. Both the Paramount and new people at the Fox Oakland need to book events for all the Bay Area. Don’t forget the seniors. They will come in droves to both Theatres to see classic events and memories of these two great movie palaces. As San Francisco does not even have a indoor arena (and please the dumpy Cow Palace is not even in SF) many hunger for different entertainment they are not getting in SF they will go to both Oakland Theatres to see events. For the second year in a row the famed Ringling Bros Circus is not in the Cow Palace but going to a new arena in Stockton Ca.this Sept. So bring on the shows at the Fox Oakland and Paramount and watch downtown Oakland come alive, It’s been sleeping way to long.
The New Fruitvale was run by Golden State Theatres (United California Thetares) then UA My friend Ed Jacklich was the last manager at the Fruitvale. He also managed the Fairfax and many other east bay theates. He has some great storis he tells me about these cinemas in the 1960’s. Late at night he got a call from the Oakland Fire Dept. They told him the Fruitvale was on fire. He rushed over and phoned his head people at Golden State. They told him at least now they got rid of the dump! They near the end didn’t spend a dime on the Fruitvale. Ed had to beg for new seat covers. At one time each row had a few white covers with bad seats. I saw my first 3-D film at the Fruitvale Fox’s ‘Inferno’ Ed tells me when they played the TAMI SHOW film they had a riot in the theatre and the cops came.He also tells me they used the heavy metal marquee letters, one day one blew off and came within 3 inches of someone waiting to buy a ticket. Before he was manager he had to go up on a wooden ladder to change the letters with no help. In those days the managers carried the money to the local bank in a big bag every week. Can you imagine that going on today. After the boxoffice at the Fruitvale got robbed many times the neighborhood went downhill. It was a great house. Played films that the Fox West Coast theatres did'nt play, our second run. Golden State (United CA Theatres) had most local neighborhood theatres in Oakland. Many are still around today but as churches or other use building. One great thing about the Golden State circuit they loved the kids, they new about candy sales on Saturdays. Each Oakland theatre had great kiddie shows in the 1950' and 60’s. With a big Cartoon-O-Scope special from time to time. Old Elmer the last projectionist at the Fruitvale just projected flat prints and showed with a cinemascope lens. Didnt look to bad. Just before the Fruitvale closed my friend tells me how bad the theatre got. He was beat up a few times in the lobby. The Golden State people didn’t care, didn’t even want to hire a private cop.They told Ed just to open and close the doors each day. What is so strange after the fire the theatre sat boarded up for many years. At least the Laurel, Fairfax, Palace, and Elmhurst Theatres are still around.
Thanks Robb for the correct info on the Alameda. The people of Alameda can once again enjoy movies. No more trips out of town to see a movie. I hope they put in a large curved screen in the main theatre. The stereo sound will be awsome in such a large palace.
When Mike Todd died the TODD-AO big curved screen went with him. Like the Alex in SF they did not have the big curved Todd-Ao screen that the Coronet had up the street. Seems it had a small curve? They had in the adds TODD-AO but it was mainly flat. The Coronet removed the great curved Todd-Ao curved screen after Oklahoma and Around the World. Heard the My Fair Lady 70mm people didn’t want the curve look at the Coronet. To bad the curved curtains stayed up till it closed but a smaller scope screen was put in. Maybe they will do at the Sf Alexandria what is being done at the Cinema 21 (Marina) put in a store on the bottom with a theatre upstairs?
I worked as Loge man at the Fox Oakland just before it closed. Still have my letter from the union and the crazy manager Jack Mc Dougal that the Theatre was about to close. When Jack left to go home for dinner we turned all the great neon on outside. The Fox west Coast people in LA loved Jack McDougal. He ran the Fox Oakland cheap. Turned off many lights and watched a tight ship in the candy counter. Even tried to put us kids on the National General Fox West Coast payroll for doing his yard work in his Piedmont home. A class act this manager was. Long passed on Jack did get invited the the grand opening of the Paramount when it re opened in the 70’s. I will never forget the big hits the Fox Oakland had when I worked in this great Theatre. All the american Int'l Beach films played the Fox in the 60’s. Lines around the block formed for Muscle Beach Party. Jack McDougal was also a great showman. He had a live Muscle Man Mr Oakland contest on the huge Fox stage with the showing of Muscle Beach Party. He had John Ashley and the girl Candy on stage for the showing of Bikini Beach Party. The biggest crowd was for little Stevie Wonder when he was in film. The time I watched What A Way To Go over and over I new all the lines. I hope the New people at the Fox Oakland will still show some 35mm movie prints. If the Paramount up the strret is no longer going to do it on some Fridays because they think the little outdoor movie nights in town are going to hurt there business. Go for it at the Fox Oakland put in a big curved cinemascope screen and fly it with a huge Dolby Digital sound system with hidden surround speakers, show classic science fiction, horror, or old musicals have theme nights you will pack them in at the Fox.People want to get out of the DVD world and when first timers see the inside of the new Fox Oakland with It’s huge inside (I hope you replace all the color lights inside) under the balcony lit up blue or other colors during the movies. The ceiling had these great hidden dark blue lights that looked great. When new music bookers come into a old theatre like the Fox many just put in white lights bulbs. Please keep the great color lights the Fox had inside.
The manager of the Rex had a patch over one eye. He saved me movie posters in the mid 1960’s when I was in High School. To go to the Rex, Lux and Broadway seemed like a danger place to be. But know certain streets in San francisco are far worst. To bad the little theatres are not still open in downtown Oakland. They can still show second run films. Kids today go to the Multiplex and miss the Grindhouse feel these Oakland Theatres projected.
The Paramount in Oakalnd Ca has been out of it for years. Now they are crying about the Fox Oakland re opening. At one time they were both run by Fox West Coast Theatres and got along. The Paramount still has many thing going for it. The organ and Its 35mm projectors and large Cinemascope screen. The Fox Oakland can have the rock shows and live events. I’d rather go to the Fox Oakland or Paramount any day then the bad needle area the San Francisco Fox Warfield is located on the worst area of SF’s Market St. When both the New Fox in Oak and the Paramount have shows many people from all over the bay area will just take Bart trains to the doors. The Oakland Paramount needs to put in a main lobby bar and let people drink in the main theatre. Bring first run movies back from time to time. The Oakland area is very undersceened. You watch in a few years with all the condos going up near the Fox Oakland & Paramount you will see a Century -Regal multiplex shoebox going up. I know for a fact real estate people have told me a large circuit is looking in the Grand Ave/Broadway area of Oakland for a big no showmanship multijunk theatre. Both the Paramount and new people at the Fox Oakland need to book events for all the Bay Area. Don’t forget the seniors. They will come in droves to both Theatres to see classic events and memories of these two great movie palaces. As San Francisco does not even have a indoor arena (and please the dumpy Cow Palace is not even in SF) many hunger for different entertainment they are not getting in SF they will go to both Oakland Theatres to see events. For the second year in a row the famed Ringling Bros Circus is not in the Cow Palace but going to a new arena in Stockton Ca.this Sept. So bring on the shows at the Fox Oakland and Paramount and watch downtown Oakland come alive, It’s been sleeping way to long.