Van Croix Theater

1111 E. New Haven Avenue,
Melbourne, FL 32901

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Additional Info

Previously operated by: Kent Theatres Inc., Talgar Theatre Company

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Van Croix Theater, Melbourne, FL

Originally opened in 1925. By 1953 it was operated by the Talgar Theatre Company chain. This was the only theater in Melbourne until the early-1960’s. I remember seeing Disney’s “Snow White and the Seven Dwarfs” here as a child. It was owned by the Van Croix family. By 1968 it was operated by Kent Theatres Inc. It had closed by 1970.

It was demolished in December 1974.

Contributed by Dennis Wingard

Recent comments (view all 14 comments)

kencmcintyre on November 16, 2008 at 10:15 am

In 1963 the Van Croix was part of Kent Theaters, headquartered in Vero Beach. President was Fred Kent.

Joe Vogel
Joe Vogel on March 27, 2009 at 9:51 pm

The December 16, 1974, issue of Boxoffice Magazine said that the Van Croix Theatre was being demolished to make way for a parking lot to serve Flagship Bank of Melbourne. It also said that the theater had been opened in 1925.

jhuss1256 on January 7, 2012 at 6:22 am

The address that Chuck1231 is way off. The Van Croix Theatre was located on US 1 next to the Melbourne Hotel that was located on the corner of New Haven Ave. and US 1. The Bank of Melbourene was located south of the Melbourne Hotel on New Haven. Huggins Hardware was west of the Melbourne Hotel behind the theatre. All of this was located east of the RR tracks!

jhuss1256 on January 7, 2012 at 6:31 am

The Van Croix Theater was on US 1 in old downtown on US 1 in Melbourne, Fl. 32902. It originally opened in 1925; this was the only theater in Melbourne until the early 1960’s (1 screen, 747 seats). I remember seeing Disney’s “Snow White” “Puss-n-Boot, “Flipper” and many more here as a child. I saw my first R rated movie with my dad “C.C. and Company” with Joe Namath and Ann Margret. It was owned by the Van Croix family. Loved the balcony and the old style marquee street side and the simplicity of the snack bar and whole theater! It was demolished in December 1974.

Alexlm on July 8, 2012 at 8:01 am

Hello! I am doing some research on my late father who lived in the Melbourne area after the Korean War. He was stationed at Patrick AFB and lived in the area in the mid to late 1950’s. He once told me a story of how he painted a scene from Davy Crockett which was auctioned off at a local theater during the premiere of Davy Crockett, King of the Wild Frontier. I’m assuming it was for the Van Croix theater since it was the only one int he area in the mid 50’s. I know this is a long shot but was hoping someone would remember this premier and remember the painting my dad did. Thanks!

chuckod on February 11, 2015 at 6:59 am

This was the organ my grandad had in his Bradenton, Fl house. He was a master organ craftsman and tuner who worked for Mighty Wurlitzer. I remember visiting him when I was a child and sitting next to him on the bench. He had a full set of pipes in his attic and the basement with all different special effects like a set of drums and cuckoo clock. It was an amazing thing to experience!!!

VanCroix1974 on December 24, 2015 at 9:08 pm

The Theatre was left to Hugh and Mary Kempen, by Mrs. Van Croix who were my great aunt and Uncle. Just a FYI

DavidZornig on March 20, 2017 at 4:34 pm

I found reference of a Gem Theatre that was opened on New Haven Avenue in 1914 by J.B. Johnston, and was sold in 1916 to former first Melbourne Mayor Charles John Frazier Campbell. It was still in existence in 1924, the date of a photo I saved from the Melbourne & Melhi Memories-Melbourne Florida Facebook page. I’m looking for confirmation that it ever showed films, before I add a page for it to CT. Please respond back here if anyone finds anything further.

RebeccaK on February 27, 2018 at 3:36 pm

I grew up in Melbourne in the 50’s thru the late 90’s. I went to the Van Croix Theatre all the time. They had a twist contest which was a big turn out. I wore red and white capri pants and a white peasant like top. I won that contest and got a check for $50 which was quite a lot then.

DavidZornig on May 16, 2018 at 9:01 pm

Circa 1971 photo added via Ann Raley Flotte‎.

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