DeMarce Theatre

1320 Atlantic Avenue,
Benson, MN 56215

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DeMarce Theatre (Official)

Additional Info

Functions: Movies (First Run)

Previous Names: Theatre, Theatre des Arts, Apollo-Theatre, Apollo Cinema, Rio Cinema, Ariel Cinema

Phone Numbers: Box Office: 320.842.6871

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News About This Theater

THEATRE ON LEFT

The Theatre opened in 1916 as a silent movie theatre. It was renamed DeMarce Theatre in 1925 when it was taken over by John DeMarce. When sound movies came along the DeMarce Theatre adjusted to the changes.

The theatre has remained in operation continuously with modifications that were necessary over the years.

It now features the latest in sound and projection and shows first run attractions. It is the only operating movie theatre in Swift County.

Contributed by Chuck Van Bibber

Recent comments (view all 9 comments)

deleted user
[Deleted] on February 6, 2005 at 4:48 pm

The Swift County Historical Society shows the DeMarce Theatre as opening in 1916. Since it is their only theatre I presume they would not confuse its opening with another theatre. I will check further into this as I believe the seating of 400 is understated. The Benson Opera House had 400 seats. Perhaps you have the two confused.

deleted user
[Deleted] on February 6, 2005 at 7:45 pm

I am not trying to be condescending Charles. I am only pointing out incorrect data. Giving an opening date of 1911 when the true date was 1916 is obviously incorrect and misleading to other researchers. Different theatre publications show various seating counts for this theatre ranging from 440 seats to 510 seats. I will concede to your estimate of 400 seats.

deleted user
[Deleted] on February 6, 2005 at 10:44 pm

IF I have all the correct information? If I were to add all the theatres to this site with the correct data; there would be nothing for you or the other members to do. I prefer to leave the ‘legwork’ so to speak to others. It is a good learning experience for you. I will then make corrections as they are needed.

kencmcintyre
kencmcintyre on March 27, 2009 at 9:37 pm

This photo is supposed to be from 1917, so apparently there were two theaters in Benson at that time. The marquee’s front says Benson Opera House.
http://tinyurl.com/ddjbnv

kencmcintyre
kencmcintyre on March 27, 2009 at 10:02 pm

The caption for the Dreamland says Pacific Avenue, while the DeMarce is on Atlantic Avenue, which might help.

kencmcintyre
kencmcintyre on March 27, 2009 at 10:12 pm

I have to go, so if you want to add the Dreamland please do so.

Joe Vogel
Joe Vogel on October 23, 2012 at 2:01 pm

The DeMarce Theater has a web site.

ROKMOD
ROKMOD on July 16, 2013 at 6:34 am

1984 DEMARCE THEATRE CALENDAR http://i493.photobucket.com/albums/rr293/ROKMOD/1X/IMG_1605.jpg

Joe Vogel
Joe Vogel on October 8, 2021 at 10:38 pm

A vanished web page once provided by the Benson Chamber of Commerce, now found on the Internet Archive’s Wayback machine, says:“

"A motion picture theater opened in Benson in the Aldrich House in 1916. In 1925, John DeMarce purchased the theater. Today, the DeMarce Theater, operated by Larry DeMarce, is the only movie theater in Swift County.”
Apparently the house didn’t become the DeMarce Theatre until 1925, but so far I’ve been unable to discover any earlier name[s] for it.

There is no name given for the theater in this item from the March 10, 1923 issue of Moving Picture World, but if the DeMarce was the only house then operating in Benson it must have been the place:

“One hundred persons rushed from a picture theatre at Benson, Minn., Tuesday night when a fire which started in the operating booth threatened to spread to the auditorium of the theatre. The manager of the theatre was operating the picture machine when the fire started.”

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