Paris Theatre
243 Bourke Street,
Melbourne,
VIC
3000
243 Bourke Street,
Melbourne,
VIC
3000
1 person
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There was also theatre called My Fair Lady Theatre in Adelaide, when the movie was screened there(first movie screened there). After that movies run finished, the name was shortened to Fair Lady Theatre.
Naming these two cinemas “Cleopatra” and “My Fair Lady” was a loop-hole around (then) Melbourne City Council by-law that banned film advertising to be displayed above the awning of a cinema. Accordingly, both films were then able to be promoted with huge back-lit and neon flashing displays across the facade of the buildings, all in the guise of the theatre’s “name”.
Actually,RobertR,there was another theatre here in Melbourne which when it first opened in December 1964 was called the My Fair Lady theatre for the screening of that film and then changed it’s name to the Palladium Theatre.These are the only two examples that I know of,but there were probably others.
It’s interesting about the theatre being named “The Cleopatra” for the run of the film. I wonder if any other theatre named themselve for the film?