Guild 50th Street Theater
33 W. 50th Street,
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Architects: John Adolph Emil Eberson
Styles: Art Deco
Previous Names: Newsreel Theater, Embassy Newsreel Theater
The Guild Theater opened on December 2, 1938 as a newsreel house, with an entrance on the south side of Radio City Music Hall in the Associated Press Building. Furniture was designed by Finnish designer Alvar Aalto, and aisle carpeting had a motif of ‘unwinding movie reels’ in an Art Deco style.
The Rockefeller Center landmark was later taken over by the Trans-Lux circuit in 1949. Operating under successive 25 year leases, when the most recent term expired in 1999, the Guild 50th Street Theatre was closed on September 30, 1999 with Julia Roberts in “Runaway Bride” and it was gutted.
After first becoming a Nautica retail store, it is now occupied by the clothing chain Anthropologie, which is primed for the millions of tourists who pass by the area.
The marquee of the Guild 50th Theater remains, though little other evidence exists that a theater once entertained moviegoers.
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