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Firms: Hoffman-Henon Co.
Styles: Art Deco
Previous Names: Stanley Theatre
This was one of the largest movie palaces in Atlantic City. It was located on the Boardwalk at Kentucky Avenue and was opened as the Stanley Theatre on July 3, 1925. It was originally designed by Philadelphia architectural firm Hoffman-Henon Co. and opened with 2,001 seats. Beautiful, large, wide auditorium with a large balcony and mezzanine restrooms and lounge. Later a giant CinemaScope screen was added but I don’t recall 70mm presentations. This theatre would have been much more suitable for 70mm than the somewhat disappointing Virginia Theatre. I recall a large chandelier in the lobby.
The theatre was sold by the Stanley-Warner Corporation in 1958, to the Hamid Chain, which also operated the Shore, Hollywood, Virginia and Center. They renamed it Roxy Theatre and booked some great movies there (“Longest Day”, “Planet of the Apes”, “Goldfinger”, “Woodstock”, “Who’s Afraid of Virginia Woolf”). When you walked into this theatre, it was impressive.
It was later turned into a small indoor amusement park for small children and I worked at one of the food concession stands during summer vacation. The building was cavernous. A great theatre.
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