Highway 33 and South Street,
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Previously operated by: Jerry Lewis Cinemas
Previous Names: Jerry Lewis Cinema, Park Avenue Cinema
This was another Jerry Lewis house, this one in the Park Plaza Shopping Center, Freehold Township. Opened as a single screen on March 4, 1972 with Warren Oats in “Chandler & Elvis Presley in "Elvis”. In 1972 this theatre shared an advertisement with five other NJ Jerry Lewis Cinemas touting “Poseidon Adventure” coming at neighborhood prices. It was renamed Park Avenue Cinema on July 2, 1974. It closed in May 1982.
Taken over by new operators in July 1982, it was renamed Cinema 33 and closed on January 2, 1984 with “Return of the Jedi”.
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March 4th, 1972 grand opening ad in photo section. It was on Park near South St.
This was a theater in the Park Plaza Shopping Center launching as a Jerry Lewis Cinema and the 12th in the chain. Ground was broken for the 350-seat automated theatre in April of 1971. The theatre launched March 4th, 1972. It was renamed the Park Avenue Cinema on July 2, 1974 when the Jerry Lewis Circuit went under.
The Park Avenue Cinema became a 99 cent sub-run, discount theatre. It appears to have closed for six months in 1977 and reopened in 1978 under new management and pricing policy before closing in May of 1982. In July of 1982, it changed names to Cinema 33, the highway on which the theatre was located. It closed as Cinema 33 on January 2, 1984 with the film, “Return of the Jedi.”
dallasmovietheaters Do you know the exact address / location for this theater, and what business if any is currently at its location?
Deco – No… I had assumed it was at 570 Park Avenue in the Park Plaza Shopping Center where the Trevi Pizza is based on the building shape and what looks to be an attractor on the facade but am likely wrong. Sorry that I don’t have that.
Thanks for getting back to me on this Dallas. I just looked at an historical overview of the area in 1979. If the theater was in that shopping center, it would have been in a stand alone building to the left of where the pizza store is now. The pizza place and whatever store is right next to it was not yet built in 1979. I can’t tell from the current street view what business occupies that stand alone building now, it’s too far in. If anybody out in Freehold remembers exactly where this theater was, and or the address, please let us know here! Thanks.