201 Marion Avenue,
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Previously operated by: Frels Theaters
The Rice Drive-In opened March 24, 1951. It was owned by Frels Theatres chain from Victoria, Texas, who also owned the Normana Theatre in El Campo, TX. Its parking ramp held 300 cars with in-a-car speakers. It also featured benches in front of the concession stand for people without cars to enjoy the movie.
In 1955 improvements were made to the drive-in which included a completely paved parking ramp, new playground equipment which included swings, merry-go-round, slides and see-saws. The concession stand was remodeled along with the screen tower being rebuilt for screening CinemaScope pictures. The Rice Drive-in was finally closed on August 10, 1979. It had been demolished by 1981.
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