6733 E. Black Horse Pike,
Egg Harbor Township,
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Previously operated by: Frank Theatres, Walter Reade Theatres
Architects: Jack K. Vogel
The Atlantic Drive-In was located on E. Black Horse Pike in Egg Harbor, N.J., close to Pleasantville. It was opened by Walter Reade Theatres Inc. on June 16, 1950, with Alan Ladd in “Whispering Smith” and Kirk Douglas in “My Dear Secretary”. The marquee and name-sign of the theatre featured a ‘flashing’ lighthouse.
The Atlantic Drive-In operated as a second-run theatre screening double bills, and it had a capacity for 900 cars. There was a play area, which included pony rides, and there was a television room.
In 1965 the original drive-in was moved far back from the street following the construction of the Shore Mall. It reopened on July 1, 1966. Later on, the Towne 4 theaters were built in front of the drive-in. The enclosed theaters and the drive-in co-existed until the mid-1980’s, when the drive-in closed. The screen were demolished in 1985. The Towne 4 became the Towne 16 and it too has been demolished.
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Recent comments (view all 40 comments)
Address for the drive-in was 6733 Black Horse Pike. The screen was originally where the mall entrance is now. The latter screen was in the back on the mall on SW side, just west of the multiplex.
Informaton needs to be updated. This drive in never had 3 screens.It was always a single screen theater.
1970 USGS aerial photo uploaded showing the Town cinema (as a twin)
1951 aerial photo uploaded, They must had moved the drive-in to make room for the shopping mall by 1969.
Please up date the address to 6733 E Black Horse Pike.
The theatre was located in Egg Harbor TWP., not Egg Harbor city. The theatre had a Pleasantville address, because EHT had no PO at that time
Last season: 1985.
I managed & projectionist in 1985. Still used Ashcraft Super Corelites Carbon Arc lamps & Century 35mm heads.
Closed for reconstruction to make room for the mall in 1965 and reopened on July 1st, 1966, after a complete rebuilding. Grand opening ad posted.
Opening ad: Atlantic Drive-In opening 15 Jun 1950, Thu Press of Atlantic City (Atlantic City, New Jersey) Newspapers.com