260 Pomeroy Avenue,
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Styles: Art Deco
Previous Names: Central Coast Theatre, Ward's Theater
The Central Coast Theater was opened in 1927, designed by architect O.C. Williams of Los Angeles. By 1941 it was known as Wards’s Theatre.
In July 1947 the interior was completely remodelled in a Moderne style by architect Vincent G. Raney and it was renamed Pismo Theater. This was a single screen theater in Pismo Beach, located a block from the beach. I remember it showing second-run double bills in the 1970’s and 1980’s. (It briefly showed XXX films at midnight in the early-1980’s before a local pastor started picketing the theater and that ended it.)
Today, the lobby area is a t-shirt shop and the auditorium is a pool hall with a small area in the back (where the stage was) that sells beer and fish and chips. Many of the Art Deco style touches remain in the auditorium.
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