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Architects: John J. Flad
Firms: John J. Flad Associates
Styles: Art Deco
The Juliar Theatre was built in 1938 by Henry Ringling, Al Ringling’s nephew, and the owner of the Al Ringling Theatre at that time. The name comes from the maiden name of the Ringling Brothers' mother, Salome Juliar Ringling. As a trivia note, their were two other Juliar sisters, one whom married a Gollmar and had several boys (whom also went on to create a circus) and one whom married a Moeller and had two boys which made circus wagons with their father.
The Juliar Theatre was a sparsely decorated Art Deco box which provided programming alternatives to the Al Ringling Theatre. The Juliar Theatre was heavily used when only a few years after it opened the massive Badger Ordnance Works opened just south of Baraboo eventually employing 13,000 people.
I’m not sure when the theatre went out of use but as long as I can remember (back to the 70’s) it was never open, but the name always remained on the ouside of the building. (the sign is now owned by Juliar family members). It was demolished to make way for the West Square Building in 1994.
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