253 Bellevue Avenue,
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Previously operated by: Frank Theatres
Firms: Magaziner, Eberhard, and Harris
Functions: Office Space
Styles: Italian Renaissance, Moorish, Spanish Moorish
Previous Names: Third Avenue Playhouse
Opened on December 26, 1927 with “Arabian Nights”. Architecture was a blend of Moorish, Spanish and Italian. It closed in 1961 as a Sam Frank Theatre.
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Recent comments (view all 4 comments)
A Wurlitzer organ, opus 1753, was deliverd to “3RD AVE & BELLEVUE TH” on 10/11/1927. Must have been for this theatre.
I remember riding by in the sixties and the marquee said “McCales Navy Joins The Airforce” What year was that? Yes, Sam Frank had the Rivoli, The Circus Drive-in, The Colonial in Egg Harbor City, and the three Long beach Island theatres. I think he had the Penn in Pennsville too. There was once a theatre in Mayslanding, NJ called the Ritz? My Father told me that he watched Tom Mix films there when he was a kid. I believe that this was one of Sam Frank’s first theatres. I worked for “THE FRANKS” at the Greenwood in Trenton, NJ in 1970 I showed “Five Easy Pieces”.
Philadelphia Architects & Buildings has some drawings and floor plans of a theater in Hammonton for Sam Frank, dated 7/23/1926. The plans were by the firm of Magaziner, Eberhardt & Harris. As always, the full-resolution images are available only to PAB subrscribers, but this page has thumbnails.
This self-guided walking tour of Hammonton includes a picture of the Rivoli on page 11 of a PDF file. The picture is small, but the PDF zooms nicely.