125 W. 42nd Street,
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Previous Names: Avon-on-Love
One of a number of small Times Square area porn houses run by the Avon chain. This “mini cinema” opened in 1969 as Avon-on-Love in a former branch of American Savings Bank. It would later be joined by the Avon 42nd Street Theatre a few doors down to the west and was neighbor to the Pix Theater/Rialto East Theater just to its east. At some point in the early-1970’s, the name was changed to simply the Love Theater.
By 1982, the theater had closed and the space converted to a fast food outlet. In 2000, the Chashama New York non-profit art project converted the building to gallery/performance space. The building and all adjoining parcels along 42nd and 43rd Streets to Sixth Avenue were sold and demolished in 2006 to make way for the Bank of America tower.
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