Cherryvale Mall Cinema
7200 Harrison Avenue,
3 people favorited this theater
Previously operated by: Cineplex Odeon, Kerasotes Theatres
Firms: Finck, Stowell & Frolichstein
Previous Names: Cherryvale 1-2-3
News About This Theater
- May 21, 2010 — Music venue closer to relocating to Cherry Valley
- Apr 2, 2010 — Nightclub proposed for former Cherryvale Mall theater
Located in the Cherry Valley suburb of Rockford. Opened as a triplex at the Cherryvale Mall in 1975, the stand-alone theater was located outside the mall. In February 1983, four auditoriums were opened inside the mall. It was operated in its last years by Kerasotes Theatres, which closed the Cherryvale Mall Cinema at the beginning of 2000.
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Recent comments (view all 14 comments)
Kewalsl, I am also interested. What information do you have?
There is a proposal to convert the building into a nightclub: View link
Three cinemas opened outside the mall on August 29th, 1975. Grand opening ad with an small picture has been posted here.
Four cinemas in the mall opened on February 11th, 1983. Cineplex Odeon listed then together from 1987 onwards.
FACEBOOK has a REMEMBERING PLITT THEATRE page,folks.
Some friends and I are interested in buying or leasing this building and reopening it to play older movies. Anyone know who owns it or how to find out who to contact?
By the way, the information in this listing is not correct. They did not move into the mall and increase to four screens. They opened an ADDITIONAL four screens inside the mall, which then closed about 2000. The 3-screen theater outside the mall stayed open until it closed/moved when Kerasotes opened a new Showplace 16 about two miles away in 1997 (now AMC).
Circa 1990 Flickr photo added courtesy of the Rockford Rewind Facebook page.
An ad for the Massey Seating Company on this page of Boxoffice, August 2, 1976, features a photo of one of the auditoriums of Plitt’s CherryVale 1-2-3.
The former Cherryvale Mall Cinema’s original, three-screen building is now the home of the GAR South Trampoline Park, operated by Gymnastics Academy of Rockford, so I suppose gymnasium would be the most accurate description of the current use. The trampoline park uses the address 1949 South Bell School Road, but even with that address Google Maps won’t put the pin icon in the proper place.
The building is at the southwest corner of Bell School Road and Mid Mall Drive, at the northeast corner of the mall property. In Google Maps' satellite view the building appears to be in good condition, but street view shows that grass is attempting to reclaim the severely crazed parking lot.