Natick Flick

Route 9,
Natick, MA 01760

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Located in the center of Sherwood Plaza West, where the Zayre and then eventually Ames department stores originally were, the Natick Flick’s tiny auditoriums never seemed to get first-run films. But boy, were the tickets cheap; the matinees even more so. If I recall correctly, the concession stand prices were very reasonable as well. I saw dozens upon dozens, perhaps even hundreds of movies (often repeatedly) at the Natick Flick.

My memory is kind of fuzzy on this part, and other contributors please correct me if I’m mistaken, but I believe it initially opened in 1976 as a twin and then they split one of the two to make the third.

I also seem to think that one tended to freeze in the winter time while in line, because I don’t believe there was more than a single door separating the lobby from the front walk and parking area where the wind would come howling in. But still, it made for great movie viewing on the cheap.

Contributed by Nostalgio

Recent comments (view all 15 comments)

beneddw on July 2, 2008 at 10:45 am

(hi Sue!) It was a blast. I worked there about 85-91. On Wednesday nights it was 2 bucks, while others were 6. While I was there we went from showing blockbusters like Top Gun to more artsy stuff like the Coen Brothers or the Cook, the Thief, His Wife and Her Lover. For a long time we showed Rocky Horror and I was one of the lucky saps to clean up until about 4am. But the office was what it was all about for me. It was a great time – from ice fights to literally, you don’t want to know! I could write a novel… I have a couple small splices of film (I was a manager/projectionist- fixing the old Eprads), a small reel, and even had an old seat that was taken out when it was torn down…. I STILL miss the place.

nathang on August 4, 2008 at 10:27 pm

Wow! The Flick 1-2-3. I had completely forgotten about this theater. I do remember it being kind of the “ghetto” theater (though now, any of the original Framingham/Natick theaters would seem ghetto compared to what’s out there now!).
Where exactly at Sherwood Plaza was it? What’s located where it used to be? Of course, I could easily tell you where Child World was, but for some reason, I have no clue what store occupies the old Flick location.

OsusieQ1 on August 5, 2008 at 9:13 am

The Flick was next to Heartland Grocery Store. Child World was over at Shoppers World before Toys-R-Us moved in, not at Sherwood Plaza.

OsusieQ1 on August 5, 2008 at 9:17 am

Dan B…sister Betsy???? LOLOL Yeah…me, April, Kim, Claire, etc took you under our wing before we graduated so you and your friends could be the next generation of Flick workers! The ice fights were brutal if I remember correctly. I recall you having a nice ice cut under your eye. Remember the ice maker, in the slop closet in theater 1. And if we needed ice during a movie it stunk having to go in there, shut the door, then turn the light on and get ice very quietly!!!! I still tell people that Andy was the best boss and all I needed to learn about work I learned from him. Great to hear from you! Keep in touch!!! ()

greg6363 on September 8, 2008 at 7:56 pm

I believe a CVS store now occupies the space.

OsusieQ1 on September 9, 2008 at 8:05 am

All I know is I had a great time working there through high school and many of the work ethics I learned from Andy Rockefeller I still hold dear today. Oh…I’m getting all choked up! <wink>

nightfly on August 15, 2009 at 5:25 pm

I went there once, during a college vacation, to see “Rocky” in the spring of 1977. Tiny, nondescript theatre. What I remember most about it was that, when my fiancée and I paid our admissions, they only printed out one ticket, tore it in half, and gave us each one of the stubs. Knowing something about the “movie biz,” I recognized that as a common way of scamming the distributor — since it would only record as one ticket sold, they would only have to pay the percentage of the take for that one admission, and pocket it for the second. Don’t know if that was a common practice at the Flick, but it was the first time it ever happened to me.

Davenatick1982 on October 7, 2016 at 10:55 pm

Hello- I grew up in Natick in the 1970’s-lat 90’s and well remember the Flick. Short lived as I recall. I worked for couple years up the street at the old Sack Cinema

mwresinski on January 15, 2018 at 9:49 am

Just a side note to Greg6363, the Westboro Flick was known at one time as the Ruth Gordon Theater in honor of the actress who starred in “Harold and Maude”. Same low rent theater with a tiny screen and a huge ElectroVoice speaker on the floor in front of the screen.

rivest266 on July 25, 2018 at 5:51 pm

Opened in 1976. No ad found.

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