14-18 Great Clowes Street,
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Previously operated by: H.D. Moorhouse Circuit
Architects: Bertie Crewe
Previous Names: Victoria Picture House, Victoria Theatre Cinema
Located in the Lower Broughton/Broughton Bridge district of Salford. The Victoria Theatre opened as a live theatre on Monday December 10, 1900 and was designed by noted theatre architect Bertie Crewe.
The first record of film exhibition was in November 1901, by the "Thomas Edison Animated Picture Company". In 1913, the theatre was granted a Cinema licence but returned to live theatre again between 1917 and 1919.
The interior was redesigned by another architect named Watson and the ceilings were decorated with Victorian period scenes. The redesign included a Jacobean style cafe.
The Victoria Theatre Cinema was operated by the H.D. Moorhouse Circuit by 1937. It continued life as a cinema until 1958, when it closed due to lack of trade caused by the slum clearances. It was used as a clothing store for a period and occasional repertory groups staged sporadic live theatre performances and pantomimes in the 1960’s.
In 1973, the theatre became a bingo hall, and continued in this use until it closed in 2012. The Victoria Theatre is a Grade II Listed building.
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