El Miro Theatre

1441 3rd Street,
Santa Monica, CA 90401

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rivest266 on November 5, 2019 at 3:46 pm

This became Loew’s on the Mall on January 26th, 1971 and Cinema on the Mall on January 12th, 1971 as General Cinemas took over Loew’s in the Southwest and Florida.

DavidZornig on April 1, 2017 at 8:12 pm

El Miro photo in this article.


pnelson on September 30, 2015 at 10:08 am

An art deco beauty. Love the ceiling decoration. Great.

DavidZornig on July 5, 2015 at 9:56 pm

El Miro at 15:14 in this 1963 “Leave It To Beaver” episode. Copy & paste to view.


meredithlee on January 17, 2009 at 12:02 pm

Wow, I hadn’t looked on this site for a few years, didn’t realize it had been so long, and it is so great to see these old pictures of the El Miro. I worked here when it was a much more dumpy place, the summer and fall of 1977, sitting in the box office of Cinema on the Mall. The walk up balcony was still there but I remember it so much smaller than the way it was when it was El Miro. On weekdays it was a much deserted walking mall but when we would open up for the dollar matinee there would suddenly be a long line, mostly of seniors. Not like the huge line though of the exterior of the El Miro posted above!

kencmcintyre on April 25, 2008 at 6:34 pm

Here is a repost of the 1963 UCLA photo:

William on March 5, 2008 at 11:26 am

In ken mc’s post for the theatre from Oct. 5 2007. That was during the time the theatre was part of the Loew’s chain. Before it was sold to GCC.

BradE41 on March 5, 2008 at 10:49 am

I used to love going to this theatre in the 70’s when it was the Cinema on the Mall. My strongest recollection was seeing “Airport 1975” when it opened wide from its Cinerama Dome engagement. My favorite thing about it was the walk up balcony. I also remember seeing “Tommy” and “What’s Up Tiger Lily?” double feature during the Summer of 1975.

DonSolosan on February 10, 2008 at 10:52 am

“The keyword is "background”. What is the photo showing in the “foreground”?"

Maybe they were resurfacing Santa Monica Blvd…

My first guess was excavating SM Place Mall, but it’s years too early, and at the wrong end of the street!

kencmcintyre on October 5, 2007 at 7:54 am

“Easy Rider” was playing at the El Miro in February 1970, acording to this LA Times ad:

kencmcintyre on August 19, 2007 at 5:53 pm

The El Miro is in the background of this 1964 photo:

gugenheim84 on August 12, 2007 at 2:06 am

Priceless photos, so clear in detail, truly a moment frozen in time. Thank you ‘ken mc’ from all of us.

kencmcintyre on May 18, 2007 at 12:35 pm

Here is a 1965 photo from the same collection:

kencmcintyre on May 10, 2007 at 3:22 pm

There are seven photos on this page from the CA State Library:

kencmcintyre on August 20, 2005 at 3:55 pm

I believe that this theater was showing Spanish language films in its last incarnation before being demolished in 1987.

gugenheim84 on July 8, 2005 at 8:10 am

Don’t forget that innovative balcony, it took up about ¼ of the rear of the auditorium and you reached it by walking through the same two short corridors to reach the main floor seating. If you turned around you’d discover those plush aisle carpets continued up sets of corresponding stairs lit with tiny aisle lights at each landing, there were even single seats for people who came to see the movie by themselves.

William on January 9, 2004 at 8:15 am

The Elmiro Theatre dates back to 1933-34, it’s architect was Norman W. Alpaugh. It had a transitional design with a little of the Streamline Moderne embellished upon the earlier Art Deco Moderne. Though Moderno in detail, the flavor is really quite Beaux Arts.
The Elmiro Theatre closed Oct. of 1987.