Hologram USA Hollywood Theater
6656 Hollywood Boulevard,
14 people favorited this theater
Previously operated by: Pacific Theatres, Pussycat Theatres
Architects: Harry Wright
Styles: Streamline Moderne
Previous Names: News-View Newsreel Theater, Hollywood Newsreel Theatre, New-View Theatre, 'New' New View Theatre, New Pussycat Theatre, Ritz Theatre
The News-View Newsreel Theater first opened as a newsreel theatre on May 2, 1940. It was designed by architect Harry Wright and had seating for 386 on a single floor. In 1949 it was renamed Hollywood Newsreel Theatre. In 1954 it went over to screening double bill feature length films, renamed New-View Theatre. On December 16, 1969 it was renamed ‘New’ New View Theatre by Pacific Theatres.
It became an adult movie theatre named New View Theatre on November 13, 1974. In December 1974 it became the Pussycat Theatre and had its biggest hit when it screened Linda Lovelace in “Deep Throat”, which ran for ten years. When that closed in the summer of 1989, it was renamed Ritz Theatre, operating as a third run movie house and closed in 1991.
This theatre was used by the Brazilian based ‘church’ the Universal Church of the Kingdom of God until December 2015. In May 2016 it was being converted into a Hologram USA Hollywood Theater which opened November 1, 2017. It had closed by summer of 2019. The building was then in use as a legal Marijuana lounge which closed in 2020.
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I credited her public Facebook page, and she knows.
Additional 2 photos added of the completed recreation of the Pussycat signage for the Tarantino film. July 2018 photo credit Julia Marchese
This became part of the Pussycat chain only in December 1974. “Once Upon a time in Hollywood” is set on and around August 9th, 1969.
It looks like the Hologram USA operation may have closed. While there is still Hologram USA signage above the marquee, the theatre’s windows and marquee are advertising a recreational marijuana lounge. Additionally, the Hologram USA website is currently (7/2019) down.
This opened on May 2nd, 1940. Grand opening ad posted.
article: News View theatre opening Fri, May 3, 1940 – 20 · The Los Angeles Times (Los Angeles, California) · Newspapers.com
Held a reopening on December 16th, 1969. Another ad posted.
Reopened as an adult cinema on November 13th, 1974
The marijuana lounge closed sometime before the 2020 pandemic. After sitting vacant for a year or so, there has recently (10/21) been some remodel activity at the theatre. The facade has been resurfaced and looks to be awaiting new paint. While the digital marquee continues to advertise local businesses, the windows are papered over and all of the branding has been removed (including the large Hologram USA sign).
I saw the James Bond movie, License to Kill, there shortly after it became the Ritz.
The legendary 70’s punk rock venue, The Masque, was located underneath this theater.