Astro Twin Theaters
720 S. Pleasantburg Drive,
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Previously operated by: Martin Theatres
Architects: Joe W. Hiller
Previous Names: Astro Theatre, Astro I & II
News About This Theater
The original 700-seat Astro Theatre opened in Greenville, SC on December 22, 1967 with a 70mm reissue of “Gone With the Wind”. Built by visionary entrepreneur Heyward Morgan, the Astro Theatre featured space-age decor with vaulted ceilings embedded with twinkling stars and a lunar relief.
Despite objections that no location could sustain more than one screen, Morgan added the Astro II in approximately 1969; the combined auditoriums seated over 1,000 patrons, and were later joined by a sister theater, the Astro III in Clemson, South Carolina.
Astro I premiered many 70mm releases and, during the early-1970’s, was the only theater in Upstate South Carolina where could be seen such releases as “Patton-Lust for Glory”, “Deliverance”, “The Godfather”, “The Exorcist” and “Jaws”; boxoffice sellouts were common weekend occurences. The world premier of Burt Lancaster’s “The Midnight Man”, filmed in Clemson SC, was held at the Astro Theatre in 1974.
The jewel in the South Carolina crown of Martin Theatres of Georgia for some two decades, the Astro Twin closed its doors in the late-1980’s, overtaken by the modern tide of multiplexes. The last film definitely known to have shown in the Number One auditorium was “Star Trek IV, The Voyage Home” (this is anecdotal and may not be conclusive).
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