Magic Valley Cinema 13
1485 E. Pole Line Road,
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Cinema West (Official)
Operated by: Cinema West
Firms: The Henry Architects
Functions: Movies (First Run)
The Magic Valley Cinema 13 presented its first movies on May 25, 2012 at 12:05 a.m. in all auditoriums. Construction that began in early-August of 2011 utilized the old Odyssey Theatre, located inside the Magic Valley Mall, which was attached to the new construction outside the mall. The new theatre can be entered from outside or inside the mall. According to the Magic Valley Times-News the theater has an “open lobby” so people inside the mall can purchase food without buying tickets.
When the project was first announced in the Times-News on March 18, 2011, David Corkill, Cinema West’s president, said it would be their first cinema location outside of northern California, where the firm operates 12 complexes. Entertainment Properties Trust of Kansas City is also a partner in the project.
The theater has all digital projection and sound in both 2D and 3D. One auditorium has 19 seats in two rows with D Box Motion Seating. The largest auditorium has 299 seats and a screen 55-feet wide. There are a couple of 49-seat screening rooms, a beer and wine bar and game room.
In addition to the Hollywood blockbusters, one auditorium for the opening was playing an art house film “The Best Exotic Marigold Hotel". John Eickhof, owner of the Ace Theatre in Wendell, is the general manager of the theater. John was the founder of Northwest Theatre Equipment Co., Inc.
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