Strand Theatre

135 Cabot Street,
Beverly, MA 01915

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robboehm on March 4, 2021 at 3:30 pm

The Lyric was founded in 1911 by William B. Nash. It became the Regent in 1919 and, finally, the Strand in 1921. These dates came from city directories.

I’ve uploaded an early ad for the Lyric. Notice the reference to “clean” vaudeville.

rsalters (Ron Salters)
rsalters (Ron Salters) on June 6, 2013 at 12:53 pm

The Strand in Beverly is not listed in the 1927 Film Daily Yearbook; only the Larcom and the Ware theaters were listed. So the Strand apparently dates to sometime after 1927.

rsalters (Ron Salters)
rsalters (Ron Salters) on June 5, 2013 at 6:43 pm

The Theatre Historical Society archive in Illinois has the MGM Theatre Report for the Strand. It was at 135 Cabot Street, was in Fair condition, and had 500 seats. There is an exterior photo taken in April 1941. The theater had a big 2-sided marquee.