Palace Theatre

507 Main Street,
Racine, WI 53403

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Additional Info

Previously operated by: Universal Chain Theatrical Enterprises Inc.

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PALACE Theatre; Racine, Wisconsin.

The Palace Theatre in Racine was remodeled from an existing store and opened on Easter Sunday (April 23) 1916 with Arthur Friedman as its manager and “Poor Little Peppina” with Mary Pickford as the opening-day feature. The lobby was decorated with paintings of current motion-picture performers and rose-colored draperies. The Palace Theatre’s Minusa Gold Fibre screen was illuminated by twin Simplex projectors, and the auditorium was lighted by ten art-glass panels rather thn the then-common overhead lamps. A Hope-Jones Unit Orchestra organ was installed, and Terice Meier was hired from New York to be the instrumentalist.

It was last operated by the Universal Pictures chain who closed the Palace Theatre in 1927. It was demolished to build Universal Pictures 1,935-seat Venetian Theatre on the site.

Contributed by Lou Rugani

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