Strand Theatre

The National Theatre Syndicate purchased the Strand to eliminate the competition moving the organ to its Chico location in early 1924. But the theatre re-emerged very briefly with the last film to play the Strand on July 13, 1924 with Bert Lytell in “The Idle Rich.” Used for a few live events in 1924, the Strand was converted for retail as the Central Market in 1925.