AMC Sun Valley Plaza 10
7420 E. Main Street,
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Previously operated by: AMC Theatres
Firms: ESTE Architects
AMC Theatres began making grand opening announcements to the Sun Valley Plaza Shopping Center, saying that a 10-screener was arriving in (a number of) days during the first week of August 1985, and the message was scrambled all over the Arizona Republic for only a single week. This theater was completely notable for being one of the first 10-screeners (or possibility the more common multiplexes) to open in the Phoenix area.
Finally after a long wait, AMC Theatres then opened all 10-screens to the public and launched the Sun Valley Plaza 10 on August 9, 1985. This theater had a variety of popularity in the Mesa area and went in successful business in the 1980’s and into the early-to-mid 1990’s, but while battling against the nearby AMC Fiesta Village 6, Super Saver Cinema 8, and the Harkins Superstition Springs 25 in the late-1990’s throughout its time, the AMC Mesa Grand 24 (later 14) had its construction planned nearby.
The Sun Valley Plaza 10 on the other hand was under its last legs when the last year of the 20th century rolled on along with a few other AMC Theatres. Dick Walsh, AMC’s Western Division President recommended that “the increased competition in the marketplace had been leading into a decision”. He added that “they are just not profitable anymore” due to the growth of expandable 15+ screened locations building in the Phoenix area. This led to the death of the AMC Fiesta Village 6 in Mesa, the AMC Lakes 6 in Tempe, the AMC Metro Village 6 in Phoenix, and the Sun Valley 10 in Mesa (after almost 14 years of business in the Sun Valley Plaza Shopping Center), which all closed on April 29, 1999.
Now on its site is the East Valley High School building and the Dutton Family Theater of Mesa is where the former AMC Sun Valley Plaza 10 was located.
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