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Firms: Howell & Thomas
Previous Names: Gus Sun Orpheum, Alhambra Theater, New Arcade Theater
The Gus Sun Orpheum Theater operated as a 516-seat vaudeville theater by 1911. By July 1919 it was operating as the Alhambra Theater screening movies. On November 21, 1934 it was renamed New Arcade Theater. Small independent movie house run by Clark Rader. Often ran reissues such as Universal’s reissue through Realart (Univesal’s horror series and the Abbott & Costello’s). Projectors' lamphouses used large incandescent bulbs. Closed and demolished in 1957.
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Newark’s original Arcade Building was built in 1908, and the Annex, including the theater, was built sometime later. I haven’t found the opening date, but the Orpheum Theatre at Newark is mentioned in newspaper items as early as 1911. The Orpheum is listed as a ground floor house with 516 seats, playing Gus Sun vaudeville exclusively, in the 1913-1914 Cahn guide. Some remodeling of the theater was done in 1914, with plans by the original architects of the Arcade Building, Howell & Thomas.
I’ve found references to the Alhambra Theatre at Newark in trade publications as early as July, 1919. The opening of the New Arcade Theatre on November 22, 1934 was noted in the previous day’s issue of The Newark Advocate.