AMC Brunswick Square 13

755 NJ-18,
East Brunswick, NJ 08816

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AMC Brunswick Square 13

Opened by General Cinemas on May 30, 1973 as a twin. It was closed in 1993. It reopened in 2000 in the Brunswick Square Mall.

Features thirteen screens with 2,200 stadium seating, large lobby area with concession, Nathan’s Restaurant, and Ben & Jerry’s ice cream. Taken over by AMC December 16, 2016.

Contributed by John Hendrickson

Recent comments (view all 20 comments)

CSWalczak
CSWalczak on December 15, 2010 at 3:12 pm

This theater is getting some D-BOX seats: View link

CTCrouch
CTCrouch on May 3, 2012 at 12:05 am

Starplex Cinemas has taken over operation of the theatre, effective 5/3/12.

John Fink
John Fink on June 8, 2013 at 9:22 pm

Starplex has upgraded the auditoriums to digital projection and luxury seats (black leather recliners) – capacity has been greatly reduced, tonight we saw The Internship in an auditorium with 32 seats!

The lay out is pretty interesting – 1-4 on one side, on the other: 5-8 ahead and 9-13 to the right, comprising the old “Movies at Brunswick Square” subdivision of the original GCC. The theater still has a few GCC touches including the steel “curtains” in the lobby of the 9-13 side, along with a GCC style concession stand. Not sure if they have a picture window screen (I didn’t want to peep around too much) – but the bathrooms are original GCC in that wing… with much smaller doors and stalls. The letter (black on a white door) for the men’s room is still vintage GCC as well. Interesting complex!

The Ben & Jerry’s is gone, however the Nathins in the lobby is still there along with tables and arcade games. The D-BOX seats were removed with the addition of the leather recliners. Also to Starplex’s credit they lowered prices ($8.50 for full price adult evening admission). I’m happy they kept a few GCC things in tact for us cinema geeks!

markp
markp on September 7, 2013 at 4:29 pm

In the Star Ledger movie clock on Friday Sept 6th, this theatre is now listed as “Luxury Cinemas 13”

rivest266
rivest266 on August 29, 2017 at 1:37 pm

This reopened as Mega Movies on February 25th, 2000 as per this article:

Found on Newspapers.com

rivest266
rivest266 on August 29, 2017 at 1:56 pm

6 screens opened on February 25th and 13 screens on March 17th, 2000.

ridethectrain
ridethectrain on August 27, 2019 at 7:51 pm

Please update, theatre open on May 30, 1973 as the General Cinema Brunswick Square Twin. If you go to https://www.cinematour.com/tour/us/24382.html It was owned by General Cinema until 1993l It probably was closed for seven years.

RkoRoxy
RkoRoxy on February 23, 2020 at 11:21 am

This theatre was taken over by Howard Grant in 1993. GCC was the operator up until that time. The theatre was operated as a twin until the end of the summer of 1993. This was the last changeover house that I worked in on First Run. It used Century Projectors with Cinemation Pin-board automations. The last films to run as a twin were Rising Sun and Sleepless in Seattle. Earlier that summer was In the Line of Fire. The theatre was closed for conversion to a 5 plex in Sept 1993. The theatres were cut up. The larger theatre to the right was cut into three (larger auditorium in the front and two small theaters in the back) and the smaller theatre was cut into two (back to back). The footprint of the theatre had not changed from the GCC design. They built two single booths inside the front theatres that you had to enter through the auditorium on the right side theatre and from the hall for the left theatre. This new design was to open for Thanksgiving, but it didn’t until Feb 4th 1994. During this time the theatre was mostly finished, but waiting on town approval mostly to do with ADA compliance. This configuration stayed until 2000. Grant took over the McCrorey’s next door to the theatre. Four screens were added in the McCrorey’s and four more were added on the back in an entirely new addition and the 5 original theatres remained. They were converted to all stadium seating and the entire booth was connected on the second floor. The original lobby is still tucked away inside, but the lobby hallway, mall entrance, an outside entrance from McCrorey’s were all altered and do not look anything like the original design. A lot of the original GCC corrugated metal paneling is still inside the original screens and so are the original restrooms. Upstairs is exactly as GCC left it with the exception of the new booth connections through the new addition. In 2013, Starplex took over operation after a dispute with the Mall and original owners. Starplex ran the theatre until AMC bought StarPlex around 2015 in turn making the theatre an AMC Classic Theatre. It still is currently being operated as an AMC in the original configuration from 2000’s renovation. The theatre was never closed except during that first conversion in 1993 and has been in operation in one form or another since 1973.

markp
markp on February 23, 2020 at 12:50 pm

I worked there as a relief projectionist from 1987 till around 1992.

ridethectrain
ridethectrain on September 18, 2020 at 9:30 pm

Please update 808 seats and theatre called AMC Brunswick Square 13

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