Holiday Drive-In

9900 Page Boulevard,
Overland, MO 63132

Unfavorite 2 people favorited this theater

Additional Info

Previously operated by: AMC Theatres

Firms: Gerhardt Kramer Associates

Nearby Theaters

Holiday Drive-In

The Holiday Drive-In opened June 5, 1955 with Frank Sinatra in “Suddenly” and Rory Calhoun in “A Bullet is Waiting”. Originally a single screen ozoner, it was later twinned and then four screened. It could accomodate 1,200 cars. This was the flagship of the Mid-America Theatres as far as drive-ins were concerned. This also had the office complex that housed the offices for the Mid-America Theatres.

Most notable of the Holiday Drive-In was the huge marquee that sat at Page Boulevard with the large neon lettering spelling out Holiday. It had stars and rockets moving all over the marquee in neon. The marquee lit up Page all around the main entrancce to the drive-in. About the time that Mid-America went out of business and sold their theatres to AMC the drive-ins were on their way out and the Holiday Drive-In closed.

An office complex has been built on the site of the drive-in.

Contributed by Chuck Van Bibber

Recent comments (view all 33 comments)

Chris Utley
Chris Utley on March 9, 2010 at 12:31 pm

And please don’t shoot me (CHUCK!) if my memory is a bit fuzzy on the details. Keep in mind, I was between the ages of 4-11 when I spent my time in this place.

Chris Utley
Chris Utley on June 17, 2011 at 6:26 pm

More pics of the Holiday (and a plethora of movie ads) here: St. Louis Flashback Movie & Drive-In Theatres

TLSLOEWS
TLSLOEWS on June 17, 2011 at 9:08 pm

Thats a nice link Chris,Thanks.

Chris Utley
Chris Utley on July 15, 2011 at 4:24 pm

Crossing my fingers in hopes that someone out there in cyberspace has pics of the Holiday in the midst of its 4 screen era!

Chris Utley
Chris Utley on August 29, 2011 at 11:19 am

Been a LONG LONG time since I’ve seen that building. :)

Chris1982
Chris1982 on August 28, 2014 at 12:20 am

Mid American had a screening room in their office building much like the Fox did in their basement. Movies were prescreened before their release. (Info passsed on from Brother Van Bibber)

JAlex
JAlex on August 28, 2014 at 12:18 pm

Description has the opening year a tad early…venue opened June 5, 1955 with bill of “Suddenly” and “A Bullet is Waiting.”

rivest266
rivest266 on February 28, 2016 at 5:15 pm

February 27th, 1976 grand opening ad a 4-screen drive-in as well as the June 5th, 1955 original ad in the photo section.

BrittanyO
BrittanyO on August 9, 2017 at 8:50 pm

Ahnnamaria did you work at the Cave Springs Cinema (Mid-America)?

MichaelKilgore
MichaelKilgore on September 20, 2021 at 9:22 pm

Not sure what to make of this tidbit. The Holiday’s newspaper ads from Dec. 31, 1955 and Jan. 1, 1956 mentioned that it was “Now open under new management”. Then the Jan. 11, 1956 issue of Motion Picture Daily wrote, “Dick Fitzmaurice, former manager of the Rivoli Theatre in downtown St. Louis, has leased the Holiday Drive-in in Overland, St. Louis County, and has reopened it.”

By 1963, Fitzmaurice was working for Mid-America. Why would the company have leased the Holiday to him so soon after opening it?

You must login before making a comment.

New Comment

Subscribe Want to be emailed when a new comment is posted about this theater?
Just login to your account and subscribe to this theater.