Unfortunately, the Legion Theatre was not renamed the American Theatre and that’s where this entry goes a bit in the wrong direction. The Legion Theatre did move to new digs in late Fall 1927 but wanted a new name. In a naming contest, the new venue was christened the American Theatre (later the Avalon Theatre - has its own entry) opening on November 10, 1927. The old Legion building was sold at that time became Caldwell’s Bakery in 1928.
New operators took on the American and renamed it the New Avalon Theatre with an art deco facing that launched on March 25, 1936. The Lone Star Theatre opened on July 1, 1936. The town had two theaters which would come under a single owner. The two theater town operated until fire claimed the Lone Star. It burned December 18, 1948 ending the operation.
The Legion organization and the event space / hall was established in 1919 taking on the Grand Army of the Republic fraternal building that year on a 40-year leasing agreement. A decision was made in 1921 to open the Hall as a public-facing commercial movie theater. That operation appears to have started December 9, 1921 with the film, “Stepping Out” and operated there until being purchased by the operators of a theater in Shamrock, Texas. With operations generally weekend-only, the Shamrock folks moved the theater elsewhere where there would be no competing interests. That’s the American Theatre followed by the longer-running Avalon.
The Legion Theatre was a long-running silent movie house in downtown. It moved to new digs in 1927 with a naming contest. Dorthy Cantrill took home $10 in gold (about $3,300 in the mid-2020s) for “American Theater” at launch November 10, 1927.
The venue got a major streamline moderne makeover by its new operators reopening as the New Avalon Theatre that launched on March 25, 1936 with “Follow the Fleet.” It was refreshed in 1944 and got a widescreen late in 1953 to show CinemaScope films. All ads and references to the theater are discontinued in 1967. As that times out with the end of a 50-year leasing cycle, I’d say that’s your better closing date.
The New Gem Theatre opened on October 12, 1925 with Reginald Denny in “I’ll Show you the Town.” The film was projected by two Power Projectors onto the Gardner Gold Fibre Screen and was accompanied by a Photoplay Organ. The Ritz Theatre opened on July 8, 1931 with Claudette Colbert in “Honor Among Lovers” in the Gem Theater’s spot.
Bill Boren of Boren Theatres relit the venue as the Capri Theatre on June 3, 1966 with “So Dear to My Heart.” The booth got 150 dimension film and CinemaScope capability. 450 seats at rebirth.J John Wolf took on the venue rebooting it as the Movie House on November 2, 1971 with Walt Disney’s “The Wild Country.” The venue closed and reopened under Lyndon Craven’s watch on December 1, 1976 relighting with “Joe Panther.”
The Cozy Theatre was created in 1914. It started as the Cozy Airdome with summer programming. When the season ended, the hardtop was ready to go with the Cozy Theatre opening in November of 1914.
Howard T. Hodge of H&H Theatres began construction of the Queen Theatre in December of 1926. The $20,000 venue appears to have opened March 25, 1927 with “The Cohens and the Kellys.”
The Capitol Theatre opened as a German language house in 1925 with a formal opening weekend on August 29 and 30, 1925. The main film on the 29th was “Flashing Spurs" with Bob Custer and Marion Davies in “Yolonda” on the 30th; both were supported by comedy and news short subject films and live vaudeville including The Mahavier Sisters, Lady Jean and Marjorie, who had indeed played the Palace Theatre in San Antonio doing the “Singapore Shuffle” dance onstage.
The Capitol, Opera House (converted to a movie theater) and Palace (part time English, part time German) appear to be the three silent era movie venues offering some German language silent films for New Braunfels. The town was established in the 19th Century by Prince Carl of Solms-Braunfels in honor or his hometown, Solms-Braunfels, Germany. That culture extended into the food and entertainment of the 1920s and beyond.
The Reuter-Schwarz Organ Company of Lawrence, Kansas produced its first organ in June of 1920. Based on reports, the Capitol Theater’s pipe organ appears to have been a Reuter two manual, 10-stop organ costing some $5,000. On July 3, 1930, operator Emil Heinen installed Western Electric sound to move the theater into the modern talking picture era. Under new operators, the theatre changed names to the Rialto beginning on June 15, 1935 with “Under the Pampas Moon.”
Howard Cox launched the Cox Drive-in on April 17, 1950 with “Those Daring Daughters.” At that point, the town had three operating theaters in the Palace, the Valley, and the ozoner. Howard Cox retired after the 1969 season. The theatre celebrated its 20th season in 1970 and appears to have closed following the 1971 season.
The Valley Theatre launched on February 20, 1942 with a capacity of 570 seats - 90 in the rear balcony were for African American patrons that had its own side box office and stairs. The opening film was “Playmates.” Due to Wartime shortages, the marquee was unavailable at opening.
A bit late and I’m no expert but the question about the ozoner’s name of “Caprock” finds it based in geological and geographical roots near Slaton and within the Panhandle of Texas. The Caprock Escarpment is a transition point in West Texas and Eastern New Mexico from the High Plains of the Llano Estacado and the surrounding rolling terrain.
The ozoner sits just west of the Caprock Escarpment placing it atop Llano Estacado, at a higher elevation. Locals will say that they live just above the Caprock with they - and the Caprock Drive-In - just ahead of where the land drops off to the lower plains. The Caprock Canyons State Park & Trailway is about 90 minutes north of the ozoner.
When folks built the drive-in, it had a close proximity to the Slaton Gravel Pit. That pit was created by punching holes in the Caprock layer (likely, hardened calcium carbonate). Below that layer were useful discoveries including gravel, sand, and clay. With the drive-in built near or even on such formations, it was christened the Caprock Drive-In Theatre…
Or the operators simply had two Bichon Frisés named Cappy and Rocky and just went for the fusion of “Caprock.” It’s your pick.
The Winwood Mall opened on February 21, 1973 anchored by Montgomery Ward’s and Woolco and a commitment for a twin cinema later that year. Opened by Carrol’s Development Corporation were two, identical 400 seat auditoriums or 800 seats total at launch.
It became a CinemaNational location on May 26, 1974 with “The Sting” in its 15th week of 21 weeks there and “The Exorcist.” United Artists took on much of CinemaNational’s portfolio in the Summer of 1976 with the renaming of the UA Winwood Cinema 1 & 2 on August 3, 1976. It is presumed that UATC was able to renegotiate a fresh 20-year leasing agreement. UA split one of the twins in May of 1985 to create the UA Winwood Cinema 3.
The winds turned against the Mall when it tried to re-up its original tenants at the expiry of a wave of 20-year contracts. Times were tough and a decision was made to terminate the Winwood Mall in favor of a “power strip” shopping center. The UA sprinted out the door closing August 22, 1996 with “Alaska,” “House Arrest” and “The Nutty Professor.” Ward’s was one of the last two holdouts of the Mall and they ankled the venue in 2000 as it was heading toward Chapter 7 bankruptcy which it would achieve in liquidation circa 2001.
I am fairly confident that this entry should be the UA Winwood Cinema 3 (not the Winwood Theater).
The original Princess Theatre was built in 1918 by W. F. Bohlman for a replacement for the Bohlman Theatre that had been destroyed in a 1917 fire. The Bohlman Confectionery served as the de facto concession stand making the transition to the new venture. Under new operator Elouise C.I. White, she made the determination that the Princess wasn’t going to be right for the sound era and built this new-build multifunction property.
The New Princess Theatre launched October 4, 1929 with Our Modern Maidens.“ The Empress Confectionery on premises served as the de facto concession stand. Elouise, with her husband Carlton I. White, were still operating the venue on January 4, 1955 when it was upgraded to widescreen projection to show CinemaScope titles beginning with “Hell and High Water.”
The Whites sold the venture in the O.T. “Shorty” Sudduth in June of 1965. The Princess did not have enough subjects closing - most likely - on January 26, 1974 with “Vanishing Wilderness” on a four-wall.
The Palace Theatre “2” shown here was the sound era name of the Wilselma (no “n”) and renamed Custer silent-era house in downtown Slaton, Texas. Floyd Williams and Sam Selman built the Wilselma Theatre (no “n”) in a fusion of their names in 1920. Jeff D. Custer announced a new-build house in September of 1922. Before that project is started, he purchased the Wilselma changing its name to the Custer Theatre using 100% of his surname.
Custer ultimately created the Palace Theatre “#1” that launched on November 16, 1925 with “The Pony Express.” In Custer’s last stand, Oskar Korn’s OK Theatres Circuit took on the Custer and the “new” Palace. The Custer finished its silent run in 1929. Korn then wired the Custer with Goetz Photo-Pone sound, one of the least expensive options of that era, and a low cost pipe organ. The original Custer-built Palace closed after its final showings in March of 1929. The moniker was moved to the newly-wired venue.
The New Palace Theatre opened in the former Custer location with sound films with “Redskin” (no dialogue but recorded music!) on April 15, 1929. The venue is rewired in 1930 with DeForest Phonofilm Sound so that the audiences might hear the dialogue. Herschel Crawford then took on the Palace. The former Palace becomes the Texas Theatre and only used for live events until it was rewired for sound as the State Theatre in 1937.
C.D. Leon of the Leon Theatres Circuit bought the Palace and the State theaters in 1947 giving the venues major streamline looks using Jack Corgan as the architect. The State becomes the Slaton and the New Palace - which had become the Palace - would become the New Palace again - before returning back to the Palace Theatre (“#2”) again. I think that certainly clarifies things.
This was a silent-era venue called the Palace Theatre. Jeff Custer announced it initially in 1922 but not building it. Custer was coming to compete with the Wilselma Theatre created by Floyd Williams and Sam Selman. The unnamed project here slowed when Custer bought the Wilselma changing its name to the Custer. He ultimately built this venue in 1925 naming it as the Palace Theatre (“#1” - original location) that launched on November 16, 1925 with “The Pony Express.”
Oskar Korn’s OK Theatres Circuit took on the Custer and the Palace. Korn favored the Wilselma/Custer venue wiring it for sound and renaming it as the New Palace Theatre / Palace Theatre (#2) likely realizing it was too expensive to wire two theaters with a population at that time south of 4,000 residents. With the Palace name in use, this venue is given the name, the Texas Theatre in April of 1929, which hosts live events.
TThe former Palace #1 turned Texas Theatre is then wired sound as the State Theatre in 1937. C.D. Leon of the Leon Theatres Circuit bought the Palace (#2) and the State (former Palace #1 / Texas) theaters in 1947 giving the venues major streamline moderne looks using Jack Corgan as the architect for both projects. The State becomes the Slaton Theatre, its final operating name.
The Caprock Drive-In is built in 1951 and it becomes commonly owned with the Slaton with the Palace leaving the scene in the television era. The Slaton was still in operation in 1965.
The Circus Drive-In opened June 30, 1951 with “When the Redskins Rode” picking that date simply to annoy the opening of the Caprock Drive-In that opening the same night. “Construction” had only started on June 1, 1951 and was “completed” at month’s end.
Advertisements continue through the end of its first (only) season with “Brave Bulls” on November 7, 1951. The theater has no more ads and no more mentions following that. The reason it’s not seeable on the 1957 aerial is that it was, like a circus, long gone after it’s season (first) ended.
Unfortunately, the Legion Theatre was not renamed the American Theatre and that’s where this entry goes a bit in the wrong direction. The Legion Theatre did move to new digs in late Fall 1927 but wanted a new name. In a naming contest, the new venue was christened the American Theatre (later the Avalon Theatre - has its own entry) opening on November 10, 1927. The old Legion building was sold at that time became Caldwell’s Bakery in 1928.
New operators took on the American and renamed it the New Avalon Theatre with an art deco facing that launched on March 25, 1936. The Lone Star Theatre opened on July 1, 1936. The town had two theaters which would come under a single owner. The two theater town operated until fire claimed the Lone Star. It burned December 18, 1948 ending the operation.
The Legion organization and the event space / hall was established in 1919 taking on the Grand Army of the Republic fraternal building that year on a 40-year leasing agreement. A decision was made in 1921 to open the Hall as a public-facing commercial movie theater. That operation appears to have started December 9, 1921 with the film, “Stepping Out” and operated there until being purchased by the operators of a theater in Shamrock, Texas. With operations generally weekend-only, the Shamrock folks moved the theater elsewhere where there would be no competing interests. That’s the American Theatre followed by the longer-running Avalon.
The Legion Theatre was a long-running silent movie house in downtown. It moved to new digs in 1927 with a naming contest. Dorthy Cantrill took home $10 in gold (about $3,300 in the mid-2020s) for “American Theater” at launch November 10, 1927.
The venue got a major streamline moderne makeover by its new operators reopening as the New Avalon Theatre that launched on March 25, 1936 with “Follow the Fleet.” It was refreshed in 1944 and got a widescreen late in 1953 to show CinemaScope films. All ads and references to the theater are discontinued in 1967. As that times out with the end of a 50-year leasing cycle, I’d say that’s your better closing date.
The New Gem Theatre opened on October 12, 1925 with Reginald Denny in “I’ll Show you the Town.” The film was projected by two Power Projectors onto the Gardner Gold Fibre Screen and was accompanied by a Photoplay Organ. The Ritz Theatre opened on July 8, 1931 with Claudette Colbert in “Honor Among Lovers” in the Gem Theater’s spot.
Bill Boren of Boren Theatres relit the venue as the Capri Theatre on June 3, 1966 with “So Dear to My Heart.” The booth got 150 dimension film and CinemaScope capability. 450 seats at rebirth.J John Wolf took on the venue rebooting it as the Movie House on November 2, 1971 with Walt Disney’s “The Wild Country.” The venue closed and reopened under Lyndon Craven’s watch on December 1, 1976 relighting with “Joe Panther.”
The Cozy Theatre was created in 1914. It started as the Cozy Airdome with summer programming. When the season ended, the hardtop was ready to go with the Cozy Theatre opening in November of 1914.
Howard T. Hodge of H&H Theatres began construction of the Queen Theatre in December of 1926. The $20,000 venue appears to have opened March 25, 1927 with “The Cohens and the Kellys.”
Norman Hodge of H&H Theatres Circuit announced the Pioneer Drive-In in February of 1950 opening on August 25, 1950 with “County Fair.”
O.M. Kireby used the hill for the parking and had the screen down below. Definitely unique, indeed.
The Capitol Theatre opened as a German language house in 1925 with a formal opening weekend on August 29 and 30, 1925. The main film on the 29th was “Flashing Spurs" with Bob Custer and Marion Davies in “Yolonda” on the 30th; both were supported by comedy and news short subject films and live vaudeville including The Mahavier Sisters, Lady Jean and Marjorie, who had indeed played the Palace Theatre in San Antonio doing the “Singapore Shuffle” dance onstage.
The Capitol, Opera House (converted to a movie theater) and Palace (part time English, part time German) appear to be the three silent era movie venues offering some German language silent films for New Braunfels. The town was established in the 19th Century by Prince Carl of Solms-Braunfels in honor or his hometown, Solms-Braunfels, Germany. That culture extended into the food and entertainment of the 1920s and beyond.
The Reuter-Schwarz Organ Company of Lawrence, Kansas produced its first organ in June of 1920. Based on reports, the Capitol Theater’s pipe organ appears to have been a Reuter two manual, 10-stop organ costing some $5,000. On July 3, 1930, operator Emil Heinen installed Western Electric sound to move the theater into the modern talking picture era. Under new operators, the theatre changed names to the Rialto beginning on June 15, 1935 with “Under the Pampas Moon.”
Error/Update: O.M. Kirkeby opened the brand new Mertzon Drive-In Theatre on June 4, 1946 with “Shady Lady.”
The predecessor to the Valley Theatre was the Brooks Theatre turned Lone Star Theatre which brought sound films to the area in 1929.
The Valley Theatre launched on February 20, 1942 with a capacity of 570 seats - 90 in the rear balcony were for African American patrons that had its own side box office and stairs. The opening film was “Playmates.” Due to Wartime shortages, the marquee was unavailable at opening.
October 12, 1950 grand opening ad in photos w/ “Take Me Out to the Ball Game”
Opened in 1918
A bit late and I’m no expert but the question about the ozoner’s name of “Caprock” finds it based in geological and geographical roots near Slaton and within the Panhandle of Texas. The Caprock Escarpment is a transition point in West Texas and Eastern New Mexico from the High Plains of the Llano Estacado and the surrounding rolling terrain.
The ozoner sits just west of the Caprock Escarpment placing it atop Llano Estacado, at a higher elevation. Locals will say that they live just above the Caprock with they - and the Caprock Drive-In - just ahead of where the land drops off to the lower plains. The Caprock Canyons State Park & Trailway is about 90 minutes north of the ozoner.
When folks built the drive-in, it had a close proximity to the Slaton Gravel Pit. That pit was created by punching holes in the Caprock layer (likely, hardened calcium carbonate). Below that layer were useful discoveries including gravel, sand, and clay. With the drive-in built near or even on such formations, it was christened the Caprock Drive-In Theatre…
Or the operators simply had two Bichon Frisés named Cappy and Rocky and just went for the fusion of “Caprock.” It’s your pick.
The Winwood Mall opened on February 21, 1973 anchored by Montgomery Ward’s and Woolco and a commitment for a twin cinema later that year. Opened by Carrol’s Development Corporation were two, identical 400 seat auditoriums or 800 seats total at launch.
It became a CinemaNational location on May 26, 1974 with “The Sting” in its 15th week of 21 weeks there and “The Exorcist.” United Artists took on much of CinemaNational’s portfolio in the Summer of 1976 with the renaming of the UA Winwood Cinema 1 & 2 on August 3, 1976. It is presumed that UATC was able to renegotiate a fresh 20-year leasing agreement. UA split one of the twins in May of 1985 to create the UA Winwood Cinema 3.
The winds turned against the Mall when it tried to re-up its original tenants at the expiry of a wave of 20-year contracts. Times were tough and a decision was made to terminate the Winwood Mall in favor of a “power strip” shopping center. The UA sprinted out the door closing August 22, 1996 with “Alaska,” “House Arrest” and “The Nutty Professor.” Ward’s was one of the last two holdouts of the Mall and they ankled the venue in 2000 as it was heading toward Chapter 7 bankruptcy which it would achieve in liquidation circa 2001.
I am fairly confident that this entry should be the UA Winwood Cinema 3 (not the Winwood Theater).
Closed - Renovating
Opened in 1953.
The original Princess Theatre was built in 1918 by W. F. Bohlman for a replacement for the Bohlman Theatre that had been destroyed in a 1917 fire. The Bohlman Confectionery served as the de facto concession stand making the transition to the new venture. Under new operator Elouise C.I. White, she made the determination that the Princess wasn’t going to be right for the sound era and built this new-build multifunction property.
The New Princess Theatre launched October 4, 1929 with Our Modern Maidens.“ The Empress Confectionery on premises served as the de facto concession stand. Elouise, with her husband Carlton I. White, were still operating the venue on January 4, 1955 when it was upgraded to widescreen projection to show CinemaScope titles beginning with “Hell and High Water.”
The Whites sold the venture in the O.T. “Shorty” Sudduth in June of 1965. The Princess did not have enough subjects closing - most likely - on January 26, 1974 with “Vanishing Wilderness” on a four-wall.
Opened June 6, 1950
Closed
The Palace Theatre “2” shown here was the sound era name of the Wilselma (no “n”) and renamed Custer silent-era house in downtown Slaton, Texas. Floyd Williams and Sam Selman built the Wilselma Theatre (no “n”) in a fusion of their names in 1920. Jeff D. Custer announced a new-build house in September of 1922. Before that project is started, he purchased the Wilselma changing its name to the Custer Theatre using 100% of his surname.
Custer ultimately created the Palace Theatre “#1” that launched on November 16, 1925 with “The Pony Express.” In Custer’s last stand, Oskar Korn’s OK Theatres Circuit took on the Custer and the “new” Palace. The Custer finished its silent run in 1929. Korn then wired the Custer with Goetz Photo-Pone sound, one of the least expensive options of that era, and a low cost pipe organ. The original Custer-built Palace closed after its final showings in March of 1929. The moniker was moved to the newly-wired venue.
The New Palace Theatre opened in the former Custer location with sound films with “Redskin” (no dialogue but recorded music!) on April 15, 1929. The venue is rewired in 1930 with DeForest Phonofilm Sound so that the audiences might hear the dialogue. Herschel Crawford then took on the Palace. The former Palace becomes the Texas Theatre and only used for live events until it was rewired for sound as the State Theatre in 1937.
C.D. Leon of the Leon Theatres Circuit bought the Palace and the State theaters in 1947 giving the venues major streamline looks using Jack Corgan as the architect. The State becomes the Slaton and the New Palace - which had become the Palace - would become the New Palace again - before returning back to the Palace Theatre (“#2”) again. I think that certainly clarifies things.
This was a silent-era venue called the Palace Theatre. Jeff Custer announced it initially in 1922 but not building it. Custer was coming to compete with the Wilselma Theatre created by Floyd Williams and Sam Selman. The unnamed project here slowed when Custer bought the Wilselma changing its name to the Custer. He ultimately built this venue in 1925 naming it as the Palace Theatre (“#1” - original location) that launched on November 16, 1925 with “The Pony Express.”
Oskar Korn’s OK Theatres Circuit took on the Custer and the Palace. Korn favored the Wilselma/Custer venue wiring it for sound and renaming it as the New Palace Theatre / Palace Theatre (#2) likely realizing it was too expensive to wire two theaters with a population at that time south of 4,000 residents. With the Palace name in use, this venue is given the name, the Texas Theatre in April of 1929, which hosts live events.
TThe former Palace #1 turned Texas Theatre is then wired sound as the State Theatre in 1937. C.D. Leon of the Leon Theatres Circuit bought the Palace (#2) and the State (former Palace #1 / Texas) theaters in 1947 giving the venues major streamline moderne looks using Jack Corgan as the architect for both projects. The State becomes the Slaton Theatre, its final operating name.
The Caprock Drive-In is built in 1951 and it becomes commonly owned with the Slaton with the Palace leaving the scene in the television era. The Slaton was still in operation in 1965.
According to the trade press of the era, the entire cost of the ozoner was a microscopic $6,500.
The Circus Drive-In opened June 30, 1951 with “When the Redskins Rode” picking that date simply to annoy the opening of the Caprock Drive-In that opening the same night. “Construction” had only started on June 1, 1951 and was “completed” at month’s end.
Advertisements continue through the end of its first (only) season with “Brave Bulls” on November 7, 1951. The theater has no more ads and no more mentions following that. The reason it’s not seeable on the 1957 aerial is that it was, like a circus, long gone after it’s season (first) ended.