Rogers Cinema 8

419 S. Central Avenue,
Marshfield, WI 54449

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rivest266 on March 25, 2017 at 6:38 pm

7 screens opened during June 1996 completed on the 27th. Articles:

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rivest266 on March 25, 2017 at 6:23 pm

3 screens on May 25th, 1984. Grand opening ad in the photo section.

rivest266 on March 25, 2017 at 5:57 pm

April 20th, 1973 grand opening ad as a twin also in the photo section. It was renamed Rogers Cinema with one screen on July 24th, 1972.

rivest266 on March 25, 2017 at 5:46 pm

September 25th, 1937 grand opening ad in the photo section.

johhns71 on November 17, 2013 at 9:32 pm

The “New Adler” theater was built with “Stadium” seating and was the first theater in Marshfield to be air conditioned. In the 40’s the lounge area under the upper portion of the auditorium was renovated and a concession stand put in. Snacks were conventional movie fare, popcorn, candy and soda. The building was art deco inside and out. Much, if not all of the lighting in the theater was neon strip lighting that ran the length of the auditorium hidden in a ceiling sofit and side features. The canopy over the Central Ave sidewalk had both incandescent and neon lighting as did the blade which was centered over the canopy. The incandescent lights were all connected to chase mechanisms that sequenced the light. Click on “photos” to see Roger’s 8 picture

TLSLOEWS on June 14, 2010 at 8:22 pm

Nice 1988 photo.

edwilke on April 26, 2007 at 7:06 pm

The theater is on the Wisconsin Architecture & History Inventory.