98 Lord Street,
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Architects: George E. Tonge
Previous Names: Picture Palace, Palace Cinema, Essoldo, Classic, Cannon
The Picture Palace opened on 29th May 1911 with "A Tale of Two Cities". It was one of several cinemas in the town which would be designed by local architect George E. Tonge. The exterior of the building was a splendid example of an Edwardian Baroque style. The façade was faced in white tiles and had many windows along its length. There was a highly decorated central dome feature over the entrance. The auditorium ran parallel behind the façade and had a seating capacity for 900. There was a café which was located on the first floor which ran the length of the building, hence the need for many windows on the façade.
In 1929 the Palace Cinema closed for a major re-construction, again to the designs of architect George E. Tonge. The roof was raised and a balcony was inserted. The former café then became the balcony foyer. Seating was now provided for 1,053. It re-opened as the Palace Cinema on 3rd March 1930 with Maurice Chevalier in "Innocents of Paris".
The Palace Cinema became the first independently operated cinema in the UK to screen "Around the World in Eighty Days", which ran for 11 weeks in 1958. It came under the control of the Essoldo chain in 1960 and was re-named Essoldo in March 1971, but they were soon taken over by Classic Cinemas chain and it was re-named Classic Cinema in 1972.
Classic’s embarked on another modernisation on May 9, 1974 when they converted it into a twin cinema. The former balcony was extended forward and had seating for 400, with the former stalls now a 500 seat cinema. All the work was carried out with loosing a performance, but it did loose its original Neo-Classical style decoration!
It was taken over by the Cannon Group in the 1980’s. Later operated by ABC cinemas in a management buy-out, the cinema was closed in January 2003.
It was sacrificed in the name of ‘progress’ despite the façade being designated a Grade II Listed building and protests from the Cinema Theatre Association, and was demolished in November 2005-January 2006. The Vincent Boutique Hotel has been built on the site, which opened in March 2008.
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