UA Long Beach Marketplace 6
6601 Pacific Coast Highway,
Long Beach,
CA
90803
6601 Pacific Coast Highway,
Long Beach,
CA
90803
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Regal / Cineworld Circuit closed the UA Marketplace in Long Beach along with all of its other locations on March 17, 2020 due to the COVID-pandemic. During the pandemic, Regal decided to make the closure permanent without reopening the venue.
This theater seems to be closed now. Clicking it on this full theater list leads to a dead page and google lists it as permanently closed. https://www.regmovies.com/static/en/us/theatre-list#CA
Nope.
Does anyone Know my best Friend Marsha Naify, she use to run that dump and then she was District Manager for that area. It was a dump in 1981 i could imagine what it looks like today.
I worked at UA6 from 1981 to 1984. My brother worked there before I turned 16 so I’d spent a lot of time there getting to know the staff before I joined the crew. I saw Raiders of the Lost Ark there on opening night in theatre 1. I sat on the front row, even though I didn’t need to sit in front because the house was only half full. In case you don’t know, the ad campaign for Raiders of the Lost Ark wasn’t very good, so it took a little while for word-of-mouth to turn the movie into a hit.
I was there in 1982 when UA and the projectionist union failed to negotiate a new contract and, suddenly, our assistant managers were running the equipment. Most of them didn’t like doing it. One Monday night, when it was the manager’s night off, the assistant manager, Connie, pulled me upstairs and showed me how to run the projectors. She was tired of having to do everything by herself that night. I was 17 years old and I was fascinated by the projectors. Pretty soon, without actually being an assistant manager, I was given the green light by Josephine to run the projectors. A few months later we had the 70mm projector installed in time for Return of the Jedi and I got to run that system too.
Eventually, Josephine became a district manager and Connie became the manager in 1984. I left at the end of the summer of 1984. Then, in December of that year, Connie died in a car accident. Rumor has it that Josephine was so distraught about Connie’s death that Josephine left the movie theatre business. Nobody I know seems to know anything about what happened to Josephine after about 1985.
One of the guys who started working there is 1982 was Delfin Fernandez. He stayed in the movie theatre business and worked his way up. By the 1990s he was running a major chain’s operations in South America. In 2014 he retired from Hoyts, a theatre company based in Australia, after being their CEO for 9 years. Imagine it! And he started out with us right there at UA6.
One of our dear employees was Ward Wallach, who was enthralled with all things Japanese. His dream was to go to Japan and study there. And he did! But then in 1985 we were shocked to learn that Ward died in the crash of JAL Flight 123. According to his wishes, his ashes were left at a Buddhist temple in Japan.
I still keep in touch with friends from that theatre.
I have a million other stories.
I was an assistant manager here for 3 years from 98 to 01. Before that I was also at the Brea Marketplace and Brea Mall Theatres. Upstair we still had the 35mm -70 mm projector for house #1. It also had Dolby Digital sound. #2 was SDDS while #6 was DTS. I left before the company merged with Regal. I loved working here and made some awesome friends.
The biggest frustration was the battle with AMC for product. I remember one forth of July we didn’t open a single movie, while they got Peferct Storm and Patriot. Despite that we got some strong product every now and then. Busiest I ever saw the theatre was Friday night of Austin Powers 2. Sold out houses 1 and 2 for every evening show. Had a great deal with the AMC GM too, we could see free movies there and they could come to ours as well. Lots of movie watching during this time. Ended up leaving to work for a few more theatre chains over the years. Still this play holds a specail place in my heart. Many thanks to Bill, Joan, and all the other managers with me for making my time with UA a joy. Fondest memory here was sitting outside on the cement benches with the team during the down time.
My first job was at the this theater in early 82. The managers name was Josephine. She didn’t like me very much and let me go with the “summer crew” even though I had been hired months before the “summer crew”. :)
They also used to do Midnight Movies every friday. They always had Rocky Horror and then a few others they would cycle through…Dawn of the Dead, The Song Remains the Same, Quadrophenia, and my favorite Dance Craze. Kids would show up all decked out in mod/ska fashion and as the bands played on screen (The Specials, Madness, The Selecter, Bad Manners, The English Beat) all the kids would get up and and dance in the aisles…good times.
December 17, 1976 grand opening ad uploaded in the photo section. Only King Kong was playing at the time.
I saw “The Rocky Horror Picture Show” here.
Oh, what fond memories I have of the Marketplace 6. All throughout junior high, my friends and I had a weekly ritual of biking over to the Marketplace, filling our jackets with sodas and candy from the Food and Drug store on the other end of the shopping center, buying a ticket for one movie and then sneaking in to one or two other movies before going home. Being able to see movies in the #1 house was always a treat.
I was UA’s last union projection technician working directly for UA. In 84, this theater had the sweetest girl managing it. She was a very beautiful redhaired girl. Well, we were friends. She and her assistant drove to Las Vegas. So sad, they had an accident and the manager passed on. The assistant who was driving lived, thank God. I spent a few days visiting her in the funeral home. Very Sad…
I worked at this theater during the early 1990s while a student at nearby Cal State Long Beach.
Screen #1 had somewhere in the 500-600 range of seats. Screen #2 was almost as large. Screens 1 and 2 had a large center section of seats and two smaller side sections. The screens widened for proper scope presentation. Screen #1 was equipped with 70mm projection and Dolby Stereo. (“Hoffa” in late 1992-early 1993 was the theater’s last 70mm presentation.)
Screens 3-6 were rather small with a center aisle and two small sections of seats. The screens were common width that were reduced in height for scope presentations (i.e. not the preferred technique). The audio, as I remember it, was mono.
The theater competed for bookings with the AMC Marina Pacifica located a block away.