Rainbow Theatre

503 Terrace Avenue,
Chama, NM 87520

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MichaelKilgore
MichaelKilgore on August 15, 2022 at 1:36 pm

Adding up the clips below, I would guess that for at least a couple of years after longtime owner Mike Kelly sold it, the Rainbow Theatre was reopened as the Lobo. Either that, or the Martinez family built a second Chama theater.

Boxoffice, Oct. 27, 1969: “Mike Kelly will not open up his conventional Rainbo (sic) Theatre in Chama, N. M., for the winter, as he has done in the past”

Boxoffice, June 18, 1973: “Mr. and Mrs. Frank Martinez are aiming for an early fall opening of their new Lobo Theatre in Chama, N.M. The new theatres will have a varied house policy, with some Spanish-language product being spotted throughout the monthly programs.”

Boxoffice, Jan. 14, 1974: “Sun International … “Instinct for Survival” also had a single-night booking at the Lobo Theatre, Chama”

Boxoffice, May 29, 1978: “Word was received here (Denver) of the death of Mike Kelly, who was a veteran in the field of exhibition. Kelly had operated the Rainbow Theatre and the Chama Drive-In in Chama, N.M., up until the time of his retirement from the business some years ago.”

kpdennis
kpdennis on March 23, 2016 at 10:48 pm

Recent picture posted in the Photo section.