Center Theatre
240 Monroe Street NW,
Grand Rapids,
MI
49503
240 Monroe Street NW,
Grand Rapids,
MI
49503
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Closed or stopped placing ads in 1958.
Reopened as Center on August 17th, 1938. Grand opening ad posted.
This theater became the Grand Rapids Civic Theater in the mid 50’s early 60’s until it was torn down during urban renewal. I do not remember there being much of a lobby, but the Civic Theater took over the building next door (to the right in the picture) to build dressing rooms, a backstage area, a large lobby/rehearsal hall. The theater had a large basement where we also rehearsed. I acted in several plays there as a child and saw many plays there. I never saw a movie there.
A description of the Isis Theatre as it would appear after being remodeled and reopened as the Center appeared in the July 2, 1938, issue of The Film Daily:
For those unfamiliar with it, Macotta was a decorative tile made of colored porcelain-over-concrete panels, which competed with glass-based rivals such as Vitrolite.I hope this link to a GR Public Museum picture of the Isis Theatre works (no spaces):
https://lh4.googleusercontent.com/-01_407fvU3o/T32JxbLjEmI/AAAAAAAAWMk/Zaw7tnBSel0/s534/0000770.jpg
If not, it can be found in the Alex Forist collection, File Name: 0000770.jpg
An Isis Theatre is listed in the 1916 Grand Rapids City Directory, but its address is given as 250-242 Monroe. The 250 was probably a typo. The name Iris in the 1922 directory was most likely a typo as well.
The 1922 Grand Rapids City Directory lists the theater at 240 Monroe Avenue as the Iris Theatre, rather than the Isis. I don’t know if that was a typo or not. I’ve been unable to find any other references to either an Isis or an Iris Theatre in Grand Rapids.
Theatre opened as the Isis in 1916. Original policy was pictures and vaudeville.