Hi-Way Drive-In

41339 N. US Highway 41,
Wadsworth, IL 60083

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LouRugani
LouRugani on May 21, 2023 at 5:54 pm

The HI-WAY’s final performance for the 1950 season, its first and last, was on Saturday, September 30th. Admission was $0.55 including tax; children under 12 were admitted free, and the final two features were “Three Came Home” with Claudette Colbert, and “Sand” with Mark Stevens, Colleen Gray and Rory Calhoun.

LouRugani
LouRugani on October 4, 2013 at 5:34 pm

Remarkably, research shows that after its opening at 7:30 pm CDT on Thursday, August 10, 1950 with Ray Milland and Rosalind Russell in “A Woman of Distinction”, the Hi-Way Outdoor Theatre near Wadsworth, Illinois was only open for a total of fifty-one days before it closed forever on Saturday, September 30, 1950 and fell into decades of disrepair. This may be some sort of a record in the realm of theatre failures. A guess as to the reason: the Hi-Way was then far removed from population centers. Its promoters may have made the assumption that enough cars on busy US 41 would spot the Hi-Way and make a quick decision to pull in for a double feature and that IL 173 would supply patrons from the east and west. Still, the immediate area was then lightly populated and the incorporated communities on 173 were somewhat distant. Also a time difference with Wisconsin – two miles north – may have mattered. Wisconsin didn’t then observe Daylight Saving Time and for Wisconsinites the Hi-Way opened at 6:30 PM CST. The far more deluxe Keno Family Outdoor Theatre was between Kenosha – ten miles distant – and the Hi-Way, which few Kenoshans knew of as the Hi-Way didn’t advertise in Kenosha.

The economic realities must have set in rather quickly. In a move to stay afloat, a new adult admission price of 55 cents was announced for Sunday, August 27, 1950. Children were still admitted free. The double feature that night was “Bride for Sale” with Claudette Colbert, Robert Young and George Brent plus “Singing Guns” with Vaughn Monroe.

It all ended on Saturday, September 30, 1950. “Three Came Home” with Claudette Colbert and “Sand” with Mark Stevens made up the final program. There’s no record on how many of the Hi-Way’s 500 parking spaces (some sources say 628) were occupied. The Hi-Way’s final ad in the Waukegan News-Sun in announcing what was called its “final performance of the 1950 season” thanked all its patrons for their past patronage and that they were “looking forward to seeing you all in the spring."
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Some facts on the Hi-Way Outdoor Theatre: Eugene Regenauer of 148 Fulton Ave. in Waukegan was the general contractor. The Hi-Way’s Magnascreen tower was 44 by 60 feet in size; the water-cooled projectors had 4-inch lenses and were elevated to avoid keystoning. Special emphasis was made on food service; Hi-Way patrons were handed menus upon entering the theatre and employees pushing insulated carts would deliver meals to the parked cars. In the Hi-Way’s main "Restaurant Building” one could order full dinners of Southern-fried chicken, barbecued baby pork spareribs, fish-and-chips or chopped steak at prices from 85 cents to $1.10. Children were always admitted free.

All throughout its too-short 51-day life the theatre’s motto was “Drive Over and Drive In”. Today that sounds like a tacit admission that even at its opening the unfortunate Hi-Way Outdoor Theatre was a bit isolated. Too distant to attract enough of those patrons who otherwise could have enjoyed its amenities and made it a lasting success.

LouRugani
LouRugani on August 29, 2013 at 3:50 pm

Drive-In Near Waukegan Forced Into Receivership (Boxoffice, March 10, 1951)

George May has been named receiver for the Highway Amusement Enterprises, Inc., operators of the Highway (sic) Outdoor Theatre here, and four other defendants in a mechanics lien proceeding.

Listed as co-defendants in the $65,000 mechanics lien proceedings are the Midwest Theatre Service and Equipment Co., Irving S. Karlin, architect and secretary of the operating corporation; John Selby, screen erection engineer; and Staben and Hooper, consulting engineers. May will safeguard the assets of the firms bringing liens against the theatre property which was constructed last fall.

LouRugani
LouRugani on December 5, 2012 at 3:25 pm

Ahead on Waukegan Drive-In (Boxoffice, June 24, 1950)

Construction of a drive-in being erected by Highway Amusement Enterprises, Inc. at the intersection of Routes 173 and 41 near here, is expected to be completed about July 1. With a capacity of 628 cars, the open-air theatre will cost approximately $90,000. The projection booth is to be located atop the concession stand. Irving M. Karlin, Chicago architect, designed the drive-in.

LouRugani
LouRugani on October 21, 2012 at 1:34 pm

(Antioch [IL] News, August 10, 1950)

New Hi-Way Theatre To Open

Grand opening of the Hi-Way Outdoor theater, located at Rte. 173 on Skokie highway, just south of the state line, has been set for tonight, according to James E. Mc- Grain, manager of the new theater.

The latest developments in motion picture sound and projection equipment and a new type screen designed to furnish the best in outdoor movie entertainment have been incorporated into the open air movie palace.

Knowledge gained in more than 150 years of combined movie and entertainment experience by the operators of the theater insure sound selection of programs and smooth, courteous service to the patrons.

McGrain’s experience includes operation of the Barrison theater in Waukegan during the halcyon nickelodeon days, management of legitimate theater road troupes, and motion picture promotion.

Something new in outdoor movie concessions will be the hot plate lunches to be served patrons in their cars.

Well-balanced menus of tempting, inexpensive meals will make it possible for the entire famiy to enjoy a holiday at the movies.

LouRugani
LouRugani on August 30, 2012 at 4:56 pm

The Hi-Way Drive-In Theatre’s architect was Irving M. Karlin of Chicago, Illinois, who brought it in for a construction cost of $90,000. The capacity was listed as 628 cars. Opening day was July 1, 1950. By September, 1950, the admission price had been reduced to 55 cents.