Plaza 4 Theatres

201 N. 12th Street,
Lincoln, NE 68508

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rivest266
rivest266 on July 29, 2015 at 10:22 am

April 19th, 1973 grand opening ad in photo section

MarktheUsher
MarktheUsher on September 13, 2013 at 7:06 pm

The Plaza 4 opened in April 1973 having replaced the razed Nebraska Theater on this corner. The Cooper Foundation sold the Plaza 4 to Commonwealth Theaters of Kansas City. I worked here from late 1979 to early 1981. Mr. Zitlow was the Gen. Manager. Pat and Brett were Asst. Managers. Brad was the head usher I guess that is what you called him, we had another named Casey and two concession girls. (Others came and went). I left when I graduated from high school and joined the Navy.

CSWalczak
CSWalczak on August 4, 2012 at 10:38 pm

There are two pictures at this theater’s entry at CinemaTour: View link

DAL
DAL on August 4, 2012 at 1:14 pm

I believe the Plaza 4 opened in 1972, because it was already open when I moved to Lincoln in August, 1973. Downtown Lincoln at that time had the Plaza 4, Douglas 3, Cinema 2, Stuart, State, Hollywood & Vine 2 (where I worked), and the Embassy (porn house). The only other indoor houses were the Cooper/Lincoln on East O Street, and the Joyo in Havelock (far northeast Lincoln). There were two drive-ins, single-screeners on either end of O Street. Three theatre circuits were headquartered in Lincoln at the time: Cooper Foundation, Douglas Theatres, and Dubinsky Theatres.