Rivoli Theatre

515 N. Bridge Street,
Chippewa Falls, WI 54729

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Additional Info

Previous Names: Victor Theatre, Rex Theatre

Nearby Theaters

Photo listed as JFK visits Chippewa Falls 1960.

The 900-seat Victor Theatre was opened in 1906. It was renamed Rex Theatre around 1920. Within an existing building owned by the Miner and Crouse partnership in downtown Chippewa Falls, the Rivoli Theatre opened in the month of December of 1930 with a double feature of “We! We! Marie!” starring Slim Summerville and “Big Money”. By 1960 the Rivoli Theatre had closed and the entire building and nearby properties were demolished by 1962. There’s a gasoline station there now.

Contributed by Lou Rugani

Recent comments (view all 5 comments)

pnelson on May 5, 2015 at 7:28 pm

Beautiful building. A waste to demolish it. Any interior images?

DavidZornig on May 5, 2015 at 8:34 pm

No interior pics. There is a book that has a better exterior pic, but the link wouldn’t transfer to here. It is in a Google link about a Chippewa Falls historical book, but I can’t seem to find it again.

Joe Vogel
Joe Vogel on August 31, 2017 at 5:02 pm

This might be the picture DavidZornig refers to. It is from the book Chippewa Falls: Main Street.

dontaylor50 on July 14, 2018 at 1:32 pm

According to an article in the Chippewa Herald (Feb 28, 1991, Page 56), The Rex Theater became the Rivoli Theater. In other articles, I found that the Victor Theater became the Rex Theater sometime between 1918 and 1920.

Joe Vogel
Joe Vogel on July 14, 2018 at 4:05 pm

The Rex Theatre was mentioned in the June 15, 1918 issue of Motography. The Victor Theatre was open by 1906, and construction had begun in 1905. It was listed as a 900-seat, ground floor house in the Cahn guides. The Victor was listed in the 1914-1915 American Motion Picture Directory along with houses called the Lyric and the Majestic.

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