Joy Drive-In
5910 W. Marshall Avenue,
Longview,
TX
75604
5910 W. Marshall Avenue,
Longview,
TX
75604
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Additional Info
Previous Names: Colonial Parkway Theatre
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The Colonial Parkway Theatre opened on August 5, 1947, showing Clark Gable in “Boom Town”."
On April 19, 1957, the drive-in became the Joy Drive-In, owned and operated by Mr. and Mrs. Roy DeViney. For two seasons, it advertised in the Longview News-Journal as “1 Mile West of Greggton”, a Longview neighborhood on the west side of town. The Joy Drive-In stopped advertising after the 1958 season.
A 1957 aerial photo placed the drive-in on the south side of US 80. An auto salvage yard occupies the site today.
Contributed by
Michael Kilgore
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Recent comments (view all 2 comments)
Boxoffice, July 17, 1947: “Bill Morrow will open his new drive-in between Gladewater and Longview around August 1.”
Boxoffice, Aug. 23, 1947: “The Colonial, W. M. Morrow’s new drive-in theatre, located on the Longview-Gladewater highway, had its formal opening August 5. The opening screen attraction was "Boom Town.” "
More details and names from the June 8, 1947 edition of the Longview News-Journal:
Construction is to begin immediately on a $50,000 drive-in theater, midway between Longview and Gladewater, just east of the Kilgore cutoff and highway 80 intersection.
The project is being financed by Park Amusement Co., organized by Frank Bolton Jr., and Henry Gossett Jr., local attorneys, and owners of the Gregg theater, Longview; with Dolmor theaters, an independent chain of theaters operating in Texas and New Mexico, headed by Bill Morrow of Longview and Lester Dollison of Sherman.