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The latest movie theater news and updates

• July 26, 2011
  Industry

  Theater or TV?

  CHAMPAIGN, IL — With Netflix prices on the rise, students evaluate the advantages of spending that money on going out to the theater. With the generation maybe not as used to the moviegoing experience, it’s interesting to see how they weigh the options.

  Read more in the Daily Illini.

  2 comments
• July 25, 2011
  Technology

  A digital future for the Augusta

  AUGUSTA, KS — The Augusta Historic Theatre is converting to digital but they’re placing some big bets to do it. The classic theatre is trying to keep up with the times but it has required major renovations.

  Read more in the Wichita Eagle.

  0 comments

• New luxury theater in Leesburg

• Weekend box office

  Captain America: The First Avenger	$65.8M
  Harry Potter and the Deathly Hallows: Part 2	$48.1M
  Friends with Benefits	$18.5M
  Transformers: Dark of the Moon	$12M
  Horrible Bosses	$11.7M

• July 22, 2011
  Theaters

  Atlantic Highlands theater owner celebrates 50 years

  

  ATLANTIC HIGHLANDS, NJ — With so many out there miserable in their jobs, Lenny Edwards at the Atlantic Cinemas has done what he loves, running his beloved neighborhood theatre for the past 50 years. He’s stayed successful by booking the films the community wants and keeping prices affordable.

  Read more in the Asbury Park Press.

  2 comments
• Openings

  Cinema Holdings to reopen Hamilton theater

  HAMILTON, NJ — After closing at the beginning of the year, the former Destinta Theatre will reopen under the management of Cinema Holdings. With so many closures at the Independence Plaza where it’s located and nearby, the theatre should be a positive sign for commerce in the area.

  Read the full story at NJ.com.

  1 comment
• July 21, 2011
  Industry

  Columbia teams up with foursquare for movie promotion

  

  One of the more interesting promotional tie-ins I’ve seen lately. Columbia is forming an alliance with foursquare for the marketing of their upcoming film, “30 Minutes or Less”. For those not familiar with the mobile app foursquare, users “check-in” wherever they go to receive points and tell friends where they are. With this promotion, users that check-in at movie-related locations could win extra prizes.

  Read more in the PR Newswire.

  Thanks to Irish Typepad for providing the photo.

  1 comment
• Theaters

  Cinepolis travels North

  

  DEL MAR, CA — Another luxury brand is coming to the States but this time it’s coming from out of the country. Mexico’s leading luxury chain, Cinepolis, will be rolling out locations in Southern California. With so much competition already sprouting up the past few years in this market, it will be interesting to see how they position themselves.

  Read more in the Hollywood Reporter.

  2 comments
• July 20, 2011

  Five luxury theaters in Phoenix

• Regal closes in Lower Saucon