New Amsterdam Theatre

214 W. 42nd Street,
New York, NY 10036

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Alto
Alto on February 21, 2006 at 5:49 pm

I received this in my company e-mail – I thought it would be nice to share. A GREAT opportunity to get what APPEARS to be a FREE peak at this theatre! (I would call to confirm eligibility to attend – corporate affiliation may be required – this looks like a promotion to push group sales to companies)

Date: Tuesday, February 21 2006 12:54 pm
From: Joe Tropia <>
Subject: A Special Look at MARY POPPINS

You are invited to a special behind the scenes look at the newest production from Disney Theatrical and Cameron Mackintosh.

Tuesday, February 28th, 2006
5:30 p.m. at the New Amsterdam Theatre
The event is general admission seating and will last approximately one hour!

Her carpet bag is packed, her umbrella is unfurled, and come the fall, MARY POPPINS takes up residence at Broadway’s magnificent New Amsterdam Theatre. Based on P.L. Travers' cherished stories and the classic 1964 Walt Disney film, MARY POPPINS – currently one of London’s biggest sensations – features the Sherman brothers' original Academy Award-winning songs, and OliverAward-winning director Richard Eyre leads a dream team of vision and stagecraft, bringing to life the story of the Banks family and their magical nanny.

MARY POPPINS marks the first collaboration between Disney, producer of the acclaimed THE LION KING, BEAUTY AND THE BEAST, and TARZAN®, and Cameron Mackintosh, legendary producer of the record-breaking THE PHANTOM OF THE OPERA, CATS and LES MISÉRABLES. The result is a new musical so extraordinarily enchanting that you’ll have just one word for it: “Supercalifragilisticexpialidocious!”

GROUPS ARE NOW ON SALE for what is certain to be one of the hottest tickets of 2006! Special Early Bird Discounts are available for groups (minimum 15 persons) booked and paid prior to May 5th, featuring Orchestra and Front Mezzanine seats for $88.00 and Balcony seats as low as $20.00 and $32.00 for most performances! Call us today or visit us on the web for more details! Previews begin October 14th toward an opening night of November 16th!

Please fill out the following information and either
e-mail to or fax to 212-541-4892:
NAME:
COMPANY:
MAILING ADDRESS:
PHONE NUMBER:
FAX NUMBER:
E-MAIL ADDRESS:
NUMBER OF TICKETS: 1 or 2


All information must be filled out for your request to be processed! Tickets will be mailed in advance! Seating is limited and all requests will be filled on a first-come/first-served basis!

All requests must be submitted no later than Friday, February 24th. Confirmations will be sent shortly thereafter. Please feel free to contact us with any questions or concerns. Thanks!

Best,

Joe Tropia
Sales & Marketing Coordinator
Broadway.com/Theatre Direct
1650 Broadway, 9th Floor
New York, NY 10019
1.800.BROADWAY
212.541.8457 x177 direct
212.541.4892 fax

ErikH
ErikH on February 21, 2006 at 7:41 am

“The Lion King” is still at the New Amsterdam. Disney announced the move to the Minskoff a few months ago. My recollection is that the move will take place in early summer. “Mary Poppins” opens at the New Amsterdam in November.

Bway
Bway on February 21, 2006 at 7:08 am

Is the Lion King still playing at the New Amsterdam? I heard it may be moving to another theater, but don’t know if it did or not.

42ndStreetMemories
42ndStreetMemories on February 21, 2006 at 3:32 am

Alto, in the 30s The New Amsterdam was home to the Ziegfeld Follies where Gypsy Rose Lee appeared. jerry

Alto
Alto on February 20, 2006 at 7:50 pm

In the made-for-TV movie “Gypsy” (starred Bette Midler, broadcast on CBS-TV 12/12/1993), an black & white image of the New Amsterdam’s facade and marquee is prominently featured and colourfully animated in the opening montage and credits.

Is there a significant connection with “Gypsy”? Did the play ever have a run here, or perhaps just a film version? If so, was it a premiere or exclusive engagement?

Was it ever a major Vaudeville or burlesque venue?(another possible reason for the reference)

Just curious.

Gerald A. DeLuca
Gerald A. DeLuca on November 30, 2005 at 5:14 am

In her reminiscence Moments with Chaplin, Lillian Ross recounted her walk with Chaplin around Manhattan, after his long absence from the city, at the time his Limelight was opening in 1952, and before circumstances would induce him to take up permanent residence abroad.

(Quotation follows):
An old woman in a torn dress was standing in front of the New Amsterdam Theatre selling pretzels from a battered baby stroller. “I don’t think the old girl would know whether this is where Ziegfeld had his ‘Follies,’ or whether it had a roof garden,” Chaplin said. He stopped walking. He looked puzzled, a bit hurt.
An elderly man with a pale, freckled face, who was bald except for reddish hair at the base of his skull, came along and stopped beside us. He wore a dirty white shirt open at the collar, and he had a bundle of old newspapers under one arm. “Visiting your old haunts, Charlie?” he said to Chaplin.
“Why, yes,” Chaplin said. “Yes. Yes, I am."
”“I used to come in as a kid, fifteen years old,” the man said. “I used to see you. They were good old days."
"Wasn’t this where Ziegfeld had his ‘Follies’?” Chaplin asked. “And didn’t it have a roof garden upstairs?"
"You’re right,” the man said. “And it still does have a roof garden."
"You see, I was right, wasn’t I?” Chaplin said to me.

ERD
ERD on November 1, 2005 at 12:27 pm

I agree with many of the members'opinion that the exterior of the New Amsterdam should have restored to its original appearance. It would have been more consistent to the overall appearance of the renovation.

frankie
frankie on October 18, 2005 at 1:22 pm

Some of the movies i saw here in the ‘60’s when I was home from college were “Gypsy”, “Bye Bye Birdie”, “Guess Who’s Coming To Dinner”, and after I graduated and went for my army physical, I took in Bette Davis in “The Nanny.” frankie from Brooklyn

Vito
Vito on October 14, 2005 at 4:38 am

As I posted on other 42nd st theatre sites,I would always marvel at the beauty of all those magnificent marquees, the people who changed them week after week were true artists,the lettering was always perfectly spaced and centered.
Truly a lost art form

DONKIM
DONKIM on October 13, 2005 at 10:20 pm

Photographer Andrew Moore has 2 color photos of the interior of this theatre prior to restoration at www.andrew-moore.info
(Just click on Photography and then Times Square 1995-2005 to bring up the theatres)
The New Amsterdam photos are on the third row.
One is at the far left and another on the far right.
There are also other shots of the Selwyn, Times Square, Liberty and an extrior shot of the Lyric.

spikewriter
spikewriter on October 3, 2005 at 4:36 pm

Bway – “While I think Disney did a fantastic job on the theater in general, the one thing they should have done differently is restoring the exterior to the original appearance rather than the 1930’s look it has now.”

I personally would have preferred the Art Nouveau tower of Ziegfeld’s regime that predated the Art Moderne tower, but I believe the retention of the current tower was dictated not by Disney, but by the preservation board.

The New Amsterdam is definitely on my list of favorite theatres, though I will confess more for its Ziegfeld connection than as a movie house. Ironically, the only glimpses I’ve been able to have of it in real life were in the late 70s as a grind house and in the 80s when it was shuttered. I have not yet had a chance to get to New York and see it in its restored glory.

stevebob
stevebob on October 3, 2005 at 2:24 pm

It looks like pictures I’ve seen of Tokyo. It all seems so fake and calculated. The thing that’s most disconcerting to me is that there’s absolutely no sense of any kind of organic development from what used to be to what it is now.

What I just said is specifically in reference to the Times Square/Duffy Square intersection. (Now that I think about it, it doesn’t hold quite so true for the Eighth Avenue corridor — yet.)

Ed Solero
Ed Solero on October 3, 2005 at 1:27 pm

Stevebob… you make an excellent point. There is something about that clock and signage that tugs at my heartstrings — as a veteran of the Deuce’s grindhouses from 1979 to ‘86 or so. But I find it completely at odds with the magnificent restoration within. I think it would have been nice to have the restored art-nouveau exterior of the New Amsterdam as compliment to the vintage exterior restorations to the New Victory and Lyric facades directly across the street.

Bway… do you feel claustrophobic when you walk around the area these days? Besides the blinding barrage of lights and video-feeds from all the modern signage and displays, Times Square has completely lost its sense of scale at street level. It’s all so vertical now… they’re just developing everything straight up. Think back to the Square and 42nd Street about 15 or 20 years ago – even amidst the shuttering of the grind houses, the squalor of the uncleaned streets and the come-ons from the live-porn barkers there was at least a sense of space and scale. I miss the days when you didn’t have to crane your neck to appreciate the character of the place.

Bway
Bway on October 3, 2005 at 12:44 pm

I was on 42nd Street last night (I attended a concert in the old Astor Plaza, now the Nokia Theater that opened up Oct 1), and I haven’t been there in about a year. I couldn’t even recognize Times Square! Nothing’s familiar anymore, it seems to be changing by the day!

stevebob
stevebob on October 3, 2005 at 12:40 pm

It surprises me very much that they left the “modern” clock and vertical as part of the restoration. It certainly doesn’t match the art nouveau interior at all, yet personally I favor it. There are so few vestiges left of the old 42nd St., and it is one of them.

Bway
Bway on October 3, 2005 at 12:19 pm

I have to agree with Ed on this one. While I think Disney did a fantastic job on the theater in general, the one thing they should have done differently is restoring the exterior to the original appearance rather than the 1930’s look it has now.
Bob, thanks for the info on the Lion King. I didn’t know it was moving to the Minskoff.

Ed Solero
Ed Solero on October 3, 2005 at 11:52 am

BobT… I agree with you. A magnificent interior restoration, but – as I commented way back in Feb of 2003 – the decision to go with the refitted art deco marquee rather than replicate the original 1903 exterior facade ornamentation and signage was highly questionable. Perhaps they figured that the clock and illuminated vertical sign have been associated with the New Amsterdam for so long now (at least back to the mid-30’s, no?) and fit in better with the current environment of 42nd Street. The folks who run the New Victory across the street did a wonderful job of recreating the original 1900 entrance while incorporating appropriate modern-day signage. Disney should have taken a cue from them.

42ndStreetMemories
42ndStreetMemories on July 27, 2005 at 1:13 pm

Here’s that picture that I mentioned earlier and a classic from 1958….with EMERGO! Hey, it seemed at times, that all of the theaters on the Deuce had some kind of audience interaction. j

View link

View link

RobertR
RobertR on July 10, 2005 at 4:28 pm

Tallulah played here on showcase in 1965.
View link

teecee
teecee on May 19, 2005 at 2:53 pm

Restoration information & photos:

View link

Thomas
Thomas on May 8, 2005 at 8:31 pm

New Amsterdam Theatre circa 1980's
View link

42ndStreetMemories
42ndStreetMemories on April 20, 2005 at 5:42 pm

saps,
I guess in order to get more 42nd St-ish type fare like Columbia’s 1966 Matt Helm flic, Murderer’s Row and The Professionals (seen in the front of Marc Eliot’s book Down 42nd Street), they had to book Columbia’s ‘Roz & Hayley as nuns’ tripe.

The programming of Out of the Past & Tension at Table Rock was what made 42nd special to me. And those double features were the ones not advertised in the papers, so it was a treat to come up from the subway and scan the marquees. Jerry

Mike (saps)
Mike (saps) on April 20, 2005 at 2:36 pm

Rosalind Russell (as a nun) Hayley Mills on 42nd Street! I guess the times did change after 1966.

42ndStreetMemories
42ndStreetMemories on April 17, 2005 at 12:40 pm

Here is a 1966 shot of the New Amsterdam and a partial view of some of the other theaters on The Deuce. Note the COOLED BY REFRIGERATION sign under the marquee. And CONTINUOUS to 4 AM above it. Grant’s bar & Nedicks to the left.

I won the item on ebay and will be loaded it on to my website soon. Here’s the temporary link:
View link

For those interested, the films showing are:
HARPER & SWINGER’S PARADISE (Lyric), OUT OF THE PAST & TENSION AT TABLE ROCK (Times Square), TROUBLE WITH ANGELS & MYSTERY OF THUG ISLAND (Selwyn), WEEKEND AT DUNKIRK & THAT MAN IN ISTANBUL (New Amsterdam); Apollo appears to have a Gina Lollobrigida film.

42ndStreetMemories
42ndStreetMemories on April 16, 2005 at 11:02 am

Thanks, Gerald but as a kid I was given subscriptions to Cue as a Christmas gift by a neighbor. I still had to call each theater to get the programming. And with one phone line at the theater (before recorded messages), this took a while. The New Amsterdam, Lyric may have been listed but definitely not the Empire, Victory, Anco.

I still may try to hunt down Cue archives for other theaters. Thanks.