Community Theatre
The Brimfield Community Theatre did advertising the way no other movie theater could. For almost five years, it advertised as the theater that had “Two Machines Showing Continuous Pictures.” Keep in mind that this was a practice in virtually every single movie theatre in America… and for a quite a long time. The Community Theatre also didn’t bother filling in their ad space with graphics, or showtimes, or admission prices, or posssibly the theater’s city or their address. But they always knew how to close an ad:
“Bowling every night”
Marketing perfection.
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