Apollo Theater

253 W. 125th Street,
New York, NY 10027

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Comfortably Cool

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Uploaded on: December 12, 2015

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First ad using the Apollo’s now legendary artwork

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Comfortably Cool on December 12, 2015 at 6:55 am

Ad published on January 31st, 1934, a time when the Apollo had fierce neighborhood competition from similar “live” presentations at the Lafayette Theatre and Harlem Opera House.