Rialto Theatre
405 E. Erie Street,
Missouri Valley,
IA
51555
405 E. Erie Street,
Missouri Valley,
IA
51555
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Uploaded on: January 24, 2016
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To compete against Guy Mahoney’s Palm in downtown Missouri Valley, K. Moreland’s Majestic installed a Wurlitzer, used attractive girl usherettes, had the Mutual Film exclusivity contract and made heavy use of billboards in the silent era to lure patrons. This photo is from 1916.
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The Majestic was either replaced by or extensively remodeled into the Valley. However, this does not match any of the photos of the Majestic (which had a curved arch entry early on, replaced by a flat glass canopy later), and may actually show the Palm. The small portions shown of the neighboring buildings are a better match for the Palm/Rialto.