Roxy Theatre
153 W. 50th Street,
New York,
NY
10020
153 W. 50th Street,
New York,
NY
10020
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Ad for public opening day, December 17th, 1954
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Note “In Person Today” for four of the stars at right side of ad. During this period in its history, the Roxy had dropped stage shows in the belief that the wonders of CinemaScope would more than compensate.