South Shore Cinema 4

In those days, graphical ads like this for movie theaters could consume multiple pages of the local newspaper, and they were always fun to browse! Having been on the original usher staff at the Braintree Cinema, I was there working on the evening of November 16, 1966 and recall seeing Jackie Vernon dressed in a long leather coat. During the intervening years, I’ve never forgotten the theme music to “The Liquidator”. Stationed inside the theater as the movie began, it was literally burned into my memory throughout the movie’s run.