Cento Cedar Cinema
38 Cedar Alley,
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Previous Names: Cedar Alley Cinema
The building was originally built in 1919 as a grocery store. In 1938, it was still a Safeway store. A Chinese family operated a family grocery store in the building until January 1955 when it was taken over by Hans H. Hammann & his brother Detlef K. Hammann. It was gutted and converted into a movie theatre.
The entrance was switched from 1031 Post Street to a new entrance on 38 Cedar Alley. On August 20, 1965, the Cedar Alley Cinema was opened with Marcello Mastroianni in “8 ½”. Later, for legal reasons, the name was changed to Cento Cedar Cinema. Mr Hammann states that the cinema had normal projection, and not a rear projection system, as had been thought.
The Cento Cedar Cinema was leased to Marge & John Buckley in April 1972 after they had closed the Fether’s Point Film Society in the Castro district in February 1972. The Cento Cedar Cinema was sold to them in 1974. They closed the Cento Cedar Cinema in 1983 and relocated to the Rio Cinema on Union Street which they renamed Mercury Theatre. The Cento Cedar building was sold to an architect, who converted it into his home.
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