1194 E. Santa Clara Street,
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Styles: Streamline Moderne
Previous Names: Mayfair, Esquire
The Mayfair opened in 1949 and catered to the moviegoing needs of East Side San Jose, as well as students of nearby San Jose State University. It features a cylindrical Moderne tower with neon rings and backlit glass block, in addition to a more typical wedge-shaped neon marquee.
The name was changed to Esquire in 1962 when the theatre changed hands. Another change of hands, circa 1980, came with a change of policy–Spanish language films, and a change of name–Mexico, after local exhibitor Jose Borges had to abandon his previous Mexico Theatre (the former Liberty) downtown due to redevelopment.
In the mid 1990s, a policy of Asian films was tried, but the house is now closed and "decorated" with spray painted names and gang "tags."
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